Maui jim packs your summer full of color

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For Immediate Release

Contact: Siobhan Olson, 336-769-6365,

Lahaina, HI, June 8, 2014 – As summer’s flowers spring into bloom, you’ll want to put on a pair of Maui Jim’s newest sunglasses with the only lenses designed to bring out the rich colors in the world around you. This summer, the company’s notable PolarizedPlus2® lenses have been popped into five new women’s styles that come in the shades of the flora and fauna of the season.
All Maui Jim lenses use patented PolarizedPlus2® lens technology that has received the Seal of Recommendation from The Skin Cancer Foundation as an effective UV protectant because the technology cuts 99.9 percent of glare and eliminates 100 percent of UVA and UVB rays while significantly boosting color, definition and depth perception. Maui Jim’s sunglasses are recognized as safe and effective sun protection and are an important part of an effective defense program against skin cancers of the eye and eyelids.

If a rich, purply-red, reminiscent of bougainvillea flowers, is your color-of-choice this season, discover Maui Jim’s Anini Beach in Amethyst with Maui Rose™ lenses (Style #269, $219 US MSRP). This is a sophisticated slight-cat-eye style that complements petite faces. The nylon frame softly curves into a rectangular shape that is accented at the outer top edges with a boxy upturn that flows into articulated temples. With the Amethyst frame, the Maui Rose™ lenses bring a soft rosy color to your world. Other duo-toned options are designed to accent skin tone and eye color in Gloss Black with Light Blue and Neutral Grey lenses; Gloss Tortoise and Peacock Blue with HCL™ Bronze Lenses; and Tortoise and Blush with HCL™ Bronze Lenses. This style features Maui Jim’s ST (SuperThin) Glass lenses that are 20 percent thinner and lighter than conventional glass lenses. Key measurements include an eye size of 53 mm; the shortest distance between lenses is 16 mm; temple length is 135 mm; and the glasses have a 6-base curvature. They are available with MauiPassport® prescription lenses.

If the deep violet color of a summer iris is your style, Maui Jim brings ladylike elegance to

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