Hfmg 4110 – Health & Fitness Management Course Syllabus- spring 2017

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HFMG 4110 – Health & Fitness Management
Course Syllabus- Spring 2017

Individuals with disabilities who need to request accommodations should contact 

the Disability Services Coordinator, Student Center 255, 678-466-5445, disabilityservices@mail.clayton.edu.

Course Description:

Number and Title:

HFMG 4110 (CRN 20900)

Health & Fitness Management

Credit Hours:

3.0 semester credit hours (3-0-3)

Catalog Description:

The study of the management and operation of programs and facilities in the health fitness field. The topics will include, but are not limited to, the planning, designing, constructing, equipping, and staffing of health fitness facilities. Management theories and operational models for health fitness programs will also be covered.

Course Prerequisites and Co-requisites:

  • Prerequisite: MGMT 3101 with a minimum US grade of C

  • It is recommended to take this course during your last semester at Clayton State.

Course Contents:

  • Facility selection

  • Management theories

  • Recommendations for facility improvement

  • Event Planning and Description

  • Event promotion

  • Event marketing

  • Event sponsorship

  • Risk Management

  • Event evaluations

  • Event web site creation

  • Event project Management

Computer Requirement:

Each CSU student is required to have ready access throughout the semester to a notebook computer that meets faculty-approved hardware and software requirements for the student's academic program. Students will sign a statement attesting to such access.  For further information on CSU's Official Notebook Computer Policy, please go to http://itpchoice.clayton.edu/policy.htm.

Software Requirement:

To properly access the course content you will need to download the following free software:

  • Adobe Reader (needed to access files in PDF format): http://get.adobe.com/reader/

  • Adobe Flash (needed to access video content): http://get.adobe.com/flashplayer/

Computer Skill Prerequisites:

  • Able to use the WindowsTM operating system

  • Able to use Microsoft WordTM word processing

  • Able to send and receive e-mail using OutlookTM or Outlook ExpressTM

  • Able to attach and retrieve attached files via email

  • Able to use a Web browser.

Use of Student Notebook Computers:

Computers will be required to access course materials and to communicate with your instructor.

Desire2Learn (Online Classroom):

On-line activity will take place in Desire2Learn, the virtual classroom for the course. 

  • You can gain access to Desire2Learn, by signing on to the SWAN portal and selecting :”D2L” on the top right side.  If you experience any difficulties in Desire2Learn, please email or call The HUB at TheHub@mail.clayton.edu or (678) 466-HELP. You will need to provide the date and time of the problem, your Desire2Learn username, the name of the course that you are attempting to access, and your instructor's name. 

Major Student Activities:

Assigned reading from text

Assigned weekly activities
Answering and asking questions by email
Project Management work

Program Learning Outcomes:

Interpersonal Skills and Appreciation for Diversity: using interpersonal and cross-cultural knowledge and skills to lead and manage collaborative activities and to work effectively in teams that have a diverse membership

Knowledge of the Health & Fitness Management Environment: understanding how HFMG multi-disciplines integrate to compete successfully in the global business environment.
Thinking Skills: thinking critically and analytically to evaluate organizational effectiveness, to make decisions on clients’ well being, and to develop strategy for healthy success and managerial success.
Oral Communication Skills: designing, and delivering persuasive oral recommendations and presentations.

Written Communication Skills: writing clearly, concisely, and correctly

Course Learning Outcomes:

After successfully completing the course, students will be able to

1. Distinguish and discuss the facility and event management

2. Critically examine trends in facility management and design

3. Develop plans for events within facilities

4. Evaluate effectiveness and evaluation of fitness events

5. Understand the duties of managers;

6. Learn how to effectively sell fitness;

American College of Sports Medicine (ACSM) Job Task Analysis (JTAs) covered by this course:


Performance Domains and Associated Job Tasks

Lecture, Lab, or both


Knowledge of the effective and timely uses of communication modes (e.g., email, telephone, web site, newsletters).



Knowledge of employee criminal background checks, child abuse clearances and drug and alcohol screenings.



Knowledge of employment verification requirements mandated by state and federal laws.



Knowledge of safe handling and disposal of body fluids and employee safety (OSHA guidelines).



Knowledge of insurance coverage common to the health/fitness industry including general liability, professional liability, workers’ compensation, property, and business interruption.



Knowledge of sexual harassment policies and procedures.



Knowledge of interviewing techniques.



Knowledge of basic precautions taken in an exercise setting to ensure participant safety.



Knowledge of pre-activity screening, medical release and waiver of liability for normal and at-risk participants.



Knowledge of emergency response systems and procedures (EAP).



Knowledge of the use of signage.



Knowledge of preventive maintenance schedules and audit



Knowledge of techniques and methods of evaluating the condition of exercise equipment to reduce the potential risk of injury.



Knowledge of the legal implications of documented safety procedures, the use of incident documents, and ongoing safety training documentation for the purpose of safety and risk management



Knowledge of documentation procedures for CPR and AED certification for employees.



Knowledge of AED guidelines for implementation.



Knowledge of the components of the ACSM Code of Ethics and the ACSM Certified Health Fitness Specialist scope of practice.



Skill in developing and disseminating a policy and procedures manual.



Skill in developing and implementing confidentiality policies.



Skill in maintenance of a safe exercise environment (e.g., equipment operation, proper sanitation, safety and maintenance of exercise areas, and overall facility maintenance).



Skill in the organization, communication, and human resource management required to implement risk management policies and procedures.



Skill in training employees to identify high risk situations.



Knowledge of emergency procedures (i.e., telephone procedures, written emergency procedures (EAP), personnel responsibilities) in a health and fitness setting



Knowledge of the Health Fitness Specialist’s responsibilities and limitations, and the legal implications of carrying out emergency procedures.



Knowledge of safety plans, emergency procedures and first-aid techniques needed during fitness evaluations, exercise testing, and exercise training



Knowledge of the initial management and first-aid techniques associated with open wounds, musculoskeletal injuries, cardiovascular/pulmonary complications, and metabolic disorders.



Knowledge of emergency documentation and appropriate document utilization.



Skill in applying basic life support, first aid, cardiopulmonary resuscitation, and automated external defibrillator techniques.



Skill in designing an evacuation plan.



Knowledge of industry benchmark compensation and employee benefit guidelines.



Knowledge of federal, state and local laws pertaining to staff qualifications and credentialing requirements.



Knowledge of techniques for tracking and evaluating member retention.



Skill in applying policies, practices and guidelines to efficiently hire, train, supervise, schedule and evaluate employees.



Skill in applying conflict resolution techniques.



Knowledge of fiduciary roles and responsibilities inherent in managing an exercise and health promotion program.



Knowledge of principles of financial planning and goal setting, institutional budgeting processes, forecasting, and allocation of resources.



Knowledge of basic software systems that facilitate accounting (e.g., Excel).



Knowledge of industry benchmarks for budgeting and finance.



Knowledge of basic sales techniques that promote health, fitness, and wellness services.



Skill in efficiently managing financial resources and performing related tasks (e.g., planning, budgeting, resource allocation, revenue generation).



Skill in administering fitness- and wellness-related programs within established budgetary guidelines.



Knowledge of accepted guidelines, standards, and regulations used to establish policies and procedures for the management of health fitness facilities.



Knowledge of facility design and operation principles.



Knowledge of facility and equipment maintenance guidelines.



Knowledge of documentation techniques for health fitness facility management.



Knowledge of federal, state, and local laws as they relate to health fitness facility management.



Knowledge of lead generation techniques.



Knowledge of the four Ps of marketing: product, price, placement, and promotion.



Knowledge of public relations, community awareness, and sponsorship and their relationship to branding initiatives.



Knowledge of advertising techniques.



Knowledge of target market (internal) assessment techniques.



Knowledge of target market (external) assessment techniques.



Skill in applying marketing techniques that promote client retention.



Skill in applying marketing techniques that attract new clients.



Skill in designing and writing promotional materials



Skill in collaborating with community and governmental agencies and organizations.



Skill in providing customer service.



Knowledge of communication styles and techniques.



Knowledge of networking techniques.



Skill in planning meetings.



Spring Semester 2017

Instructor Information:


Melanie Poudevigne, PhD, FACSM, CC-AASP

phone: 678-466-4937
fax: 678-466-4669
e-mail: mpoudevigne@clayton.edu
Internet: http://clayton.edu/faculty/mpoudevi


Magnolia Hall, Room 131

Office hours:

TBD - Other times by appointment

Class Meetings: ONLINE ONLY


Introduction video (discussion post)


Facility visit report (dropbox)


Case study (dropbox)


facility display for final project (Discussion post)


Facility recommendation for improvement (Dropbox)


Event description for final project (Dropbox)


KP Corporate walk and run participation in event org.


Event promotion video (discussion post)


Event planning & scheduling (dropbox)


Event feasibility study (dropbox)- Assignment 1


Event Marketing (dropbox)- Assignment 2


Sponsorship letter (dropbox)


Risk Management (dropbox)


Event evaluation (dropbox)


Web site (dropbox)


Final Project (discussion post)


Ranking (dropbox)


PHA guideline project




The final project for this class consists of the creation for a fitness or sport event of your choice. You do not have to follow through on its completion however each weekly content is designed to lead you to create this experience.
Please note all assignments in dropbox should be written using APA style.

Throughout the semester, students will be required to complete a variety of assignments. Assignments should be completed at a quality level. This is a capstone course and letters of recommendation for future employment and graduate school will depend on the quality produced. Quality work can should be identified as the level of work that you would submit in a working full-time career.

Discussion boards – all posts need to be written in proper English with good grammar and spelling. Additionally, when required, statements in discussion posts must be supported with academic and popular press resources. Each post should adequately answer the question or address the topic of discussion. A simple “I agree” or “great job” will not earn you any points.

Case study, paragraphs, and papers – The case study should be fully completed. Responses must address information from the PowerPoints, chapters, articles provided or any other resources the student finds useful. All papers need to have a bibliography. Papers and case study should also be written in APA format.

Videos – videos can be uploaded on Youtube. Videos should be classified as unlisted. If the video cannot be viewed then a grade cannot be assigned to the video.

Sponsorship letters, evaluation plans, websites, and sales pitches - need to be completed at a high quality level. They should have no spelling, punctuation, or grammatical errors. The sample documents should be at a level that can be used professionally.

Assignment descriptions can be found in D2L and within PowerPoint presentations. Make sure you peruse each document and ask questions.

*Submitting work on Dropbox – Make sure you are ready to turn in your assignments before submitting it on Dropbox. Once your work has been turned in, no other assignments will work will be accepted. If for some reason multiple documents are submitted, the oldest document will be graded. Note, this means that you need know that your work is in the most final form and at its best quality.
For the Site visits’ report: Choose two sites you may be interested in hosting your final event. You compare and contrast the strengths and weaknesses of the facility design.
PHA project (final year). This is the third and last year, HFMG 4110 students can claim experience in a federal initiative sponsored by Michelle Obama. This year, we have six guidelines to achieve. You will be working on implementing one guideline that will be assigned to you. For more details about PHA, please visit the PHA folder in D2L.
The instructor does not use D2L email. Please use mpoudevigne@clayton.edu for questions about this course. Your email in D2L will be deleted and unanswered.



90 - 100%


80 - 89%


70 - 79%


60 - 69%


below 60%

Mid-term Progress Report:

The mid-term grade in this course, which will be issued on February 27, 2017, reflects approximately 50% of the entire course grade.  Based on this grade, students may choose to withdraw from the course and receive a grade of "W."  Students pursuing this option must fill out an official withdrawal form, available in the Office of the Registrar, or withdraw on-line using the Swan by mid-term, which occurs on March 3. Instructions for withdrawing are provided at this link.

The last day to withdraw without academic accountability is March 3, 2017.

Course Schedule:


Tasks and Due Dates

Week 1 January 9



Welcome Discussion Post

  1. See the promotional video from a HFMG alumni

  2. Introduce yourself and what you love to do in fitness on the Welcome Discussion by January 14 th by 10pm and react to two classmates’ post by January 15th by 10pm.

  3. PHA guideline – you will be assigned one guideline to work on for the semester. Please visit the PHA folder in D2L

Week 2 January 16

Fitness Facility Site visits

  1. Find two fitness facilities in your area. These can range from professional, collegiate, high school, middle school and leisure activities.

  2. Write a two page comparative narrative about the two facilities and post in Dropbox by Jan 20 at 10pm

Week 3 January 23

Management theory

  1. Read the PowerPoint week 3

  2. Download the book following book: Managing Sport Facilities and Major Events:

  3. Read the case provided in Chapter 2 about the XVII Commonwealth Games, Manchester 2002 (pp. 23- 44).

  4. Complete the case study 1 on pages 44-45. Answer the questions and submit on Dropbox by Jan 27 by 10pm.

Week 4 January 30

Facility Design and construction

Trends in design

  1. Read the PowerPoint

  2. Submit a powerpoint post for your classmates to showcase your facility. Explain why you chose the facility for your event. Use two research methods to explain what you learned about your facility found on PowerPoint

  3. Due Initial post due Feb 3 by 10pm. Additionally, you need to engage in conversation with at least two of your classmates by Feb 5 by 10pm

Week 5 February 6

Class discussion

Evaluate your chosen facility. In 150 words, provide one recommendation to enhance your facility. Explain why this recommendation is needed and how it will enhance the facility. Use real-world supporting information. Due in DropBox before Feb 10 at 10pm.

Week 6 February 13

Bidding and planning for events

  1. Read the PowerPoint

  2. Write a brief description about your event idea.

Include: The classification, your mission (purpose), and Goals for the event

  1. Submit your paragraph on DropBox by Feb 17 by 10pm.

Week 7 February 20

Designing the event experience

  1. Watch the videos for this week in Week 7 powerpoint and Read the PowerPoint

(Make sure you understand the purposes of each fan experience. Who are the targets? Are these fans or participants?

  1. Post in the discussion board addressing

  • What is the sport experience you are creating?

  • What makes your event/experience memorable?

  • What about the sport event design will stand out to the participants?

  • What makes your event unique?

  • How will you address the conative, cognitive, and affective dimensions of the participants?

  • How will you connect with the participants?

  • How will you develop an impression on the participants?

  • What meanings are attached to your event?

  1. Develop a 30 second – 1 minute promo video for your event. Note, the video needs to be uploaded in youtube and made UNLISTED. DO NOT make it private. Place the link after your written description answering the questions about your event.

  2. Post is due Wednesday Feb 22nd by 10pm. It should include a narrative answering the questions AND a promo video. (Note the due date is a Wednesday)

  3. Respond to two classmates with a constructive critique on by Feb 24by 10pm. There does NOT need to be a discussion. Instead, provide suggestions for improvement to your classmates about their event.

Week 8 February 27

PHA guideline: implementation project
Withdraw without accountability before March 3, 2017

  1. Post the results of your research in DROPBOX before Feb 28 at 10pm- Results should include a narrative, pictures and a table either in WORD or Excel if needed and provided by instructor

Week 9 March 6

Spring BREAK

Spring Break- get started on week 10 contents

Week 10 March 13

Project Management and Event Implementation

  1. Read Chapter 6 and 7 from Managing Sport Facilities and Major Events

  2. Read through the lecture powerpoint week 8

  3. Write a 1-page outline addressing based on your reading from Chapters 6 and 7,: 1. the types of events that can be hosted at your facility (provide a short description of each); 2. general planning phase for events; and 3. scheduling and timing of events. Paper due by March 17 by 10pm.

Week 11 March 20

Marketing the Facility and the Event

  1. Read the PowerPoint and Chapter 8 from Managing Sport Facilities and Major Events

  2. Answer questions for your short feasibility study and submit document on DropBox by March 24 by 10pm

  3. Complete tasks for your short marketing plan and submit document on DropBox by March 24 by 10pm.

Instructions for both assignments can be found on the PowerPoint week 10

Week 12 March 27


  1. Read PowerPoint week 11

  2. Develop a sample sponsorship letter and Identify five sponsors that you want to target to support your event at the end of your letter.

Post letter in Dropbox by March 31 by 10pm

Week 13 April 3

Risk Management Measurement /event operations

  1. Read over the Risk Management PowerPoint and Read Chapter 9 from Managing Sport Facilities and major events

  2. Complete risk assessment

  • Identify potential risks that may occur at your event

  • Categorize each risk

  • Complete a simple risk assessment for each of the risks

Due April 7 by 10pm in dropbox

Week 14 April 10

Evaluation/Score Board Approach

  1. Read over the Week 13 evaluation PowerPoint and Read Chapter 10 from Managing Sport Facilities and Major events

  2. Develop an evaluation outline of your event.

  3. Choose either the Triple-Bottom Line or the Scorecard approach to evaluate your event & Outline your evaluation procedure (Triple-bottom line or Scorecard) that will be used at the completion of your event.

Post assignment in dropbox by April 14 by 10pm.

Week 15 April 17

Website submission

Submit website in DropBox by April 21 by 10PM

Week 16 April 24

Class submission

Students are required to submit their final project in the discussion section. The final project must include:

  1. Information about the facility and a narrative about your event as prepared earlier- summarize the previous weeks writing into one page for a brief overview

  2. Website link created to showcase the event.  Make sure my comments are edited on your web site from week 14 dropbox feedbacks

  3. 2 minute or less sales pitch about their event.  The video needs to be uploaded on youtube as UNLISTED and the link shared in the Week 16 discussion

Project is due in discussion board by April 28 by 10pm.  Along with the unlisted youtube video link. The student needs to place the link for the updated webpage from week 14 so their classmates can view the website and the video pitch.

The class will then act as an investment committee. Each student will rank their top five projects that you would want to invest in. Students cannot rank their own project. Ranking needs to be completed by May 1 at 10pm- due in Dropbox. Winner of the “ranking” by peers will be announced that same week and will receive an award certificate to build his or her resume.

Course Policies:

General Policy
Students must abide by policies in the Clayton State University Student Handbook, and the Basic Undergraduate Student Responsibilities.
University Attendance Policy

Students are expected to attend and participate in every class meeting. Instructors establish specific policies relating to absences in their courses and communicate these policies to the students through the course syllabi. Individual instructors, based upon the nature of the course, determine what effect excused and unexcused absences have in determining grades and upon students’ ability to remain enrolled in their courses. The university reserves the right to determine that excessive absences, whether justified or not, are sufficient cause for institutional withdrawals or failing grades.

Late Assignments. All assignments must be completed and submitted on time. All work must be submitted in D2L. NO WORK WILL BE ACCEPTED VIA EMAIL. I will not accept any late work!

Challenging Grades. Students have up to 7 days after grades have been posted to challenge grades. Otherwise, the grade in D2L will stand.

Missed Work
Without a medical or direct family excuse, a grade of zero points will be assigned for the missed work. 

Academic Dishonesty
Any type of activity that is considered dishonest by reasonable standards may constitute academic misconduct. The most common forms of academic misconduct are cheating and plagiarism All instances of academic dishonesty will result in a grade of zero for the work involved. All instances of academic dishonesty will be reported to the Office of Student Life/Judicial Affairs. Judicial procedures are described beginning on page 14 of the Student Handbook (Procedures for Adjudicating Alleged Academic Conduct Infractions

Plagiarism. Plagiarism is academic dishonesty and strictly prohibited. Students sometimes commit plagiarism without understanding they are doing so. Avoid this by visiting http://www.education.indiana.edu/~frick/plagiarism/ and taking the quiz. If you’re still uncertain about what constitutes plagiarism, it is your responsibility to ask for assistance. You are submiting papers to D2L and I am using Turn It In, an anti-plagiarism website. Students who plagiarize will be reported and receive a grade of “0” on the first assignment. Any redundant matter will result in failing the course.

Disruption of the Learning Environment
Behavior which disrupts the teaching–learning process during class activities will not be tolerated.  While a variety of behaviors can be disruptive in a classroom setting, more serious examples include belligerent, abusive, profane, and/or threatening behavior.  A student who fails to respond to reasonable faculty direction regarding classroom behavior and/or behavior while participating in classroom activities may be dismissed from class.  A student who is dismissed is entitled to due process and will be afforded such rights as soon as possible following dismissal.  If found in violation, a student may be administratively withdrawn and may receive a grade of WF.

A more detailed description of examples of disruptive behavior and appeal procedures is provided at: 


Operation Study: At Clayton State University, we expect and support high motivation and academic achievement. Look for Operation Study activities and programs this semester that are designed to enhance your academic success such as study sessions, study breaks, workshops, and opportunities to earn Study Bucks (for use in the University Bookstore) and other items.

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