Take a look. Zenni Optical



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TV Advertisement






“Take a Second Look” | :30

VIDEO:


OPEN ON LS CITY STREET OF MANHATTAN.

SFX:


STREET SOUNDS (CARS, CHATTER, WHISTLING, HONKING) IN BACKGROUND.


:2

VIDEO:

CUT TO MS MILLENIAL MALE QUICKLY WALKING DOWN THE STREET AS IF HE IS IN A HURRY.


:4



VIDEO:


LS MILLENIAL MALE PASSES BY HOMELESS MAN SITTING ON A BENCH AND BARELY NOTICES HIM.

:6

VIDEO:


DOLLY IN TO PERPLEXED FACE OF MILLENIAL MALE AS HE SLOWLY STOPS AND CONTEMPLATES WHAT HE JUST SAW. CU OF MILLENIAL MALE AS HE PEERS BACK AT HOMELESS MAN SITTING ACROSS THE STREET.

:9




VIDEO:

CUT TO HOMELESS MAN WHO IS TRYING TO WATCH A YANKEES BASEBALL GAME THROUGH A STORE WINDOW FROM A PARK BENCH.


:12



VIDEO: CU REVEALS HOMELESS MAN IS SQUINTING AND UNABLE TO SEE THE SCORE TO THE GAME BECAUSE HE HAS NO GLASSES.



:15

VIDEO: CU OF MILLENIAL MALE’S EXPRESSION AND DEMEANOR CHANGES FROM HURRIED TO COMPASSIONATE.


:19





VIDEO: PAN L TO FOLLOW MILLENIAL MALE WALKING UP TO HOMELESS MAN AND GIVING HIM HIS GLASSES.

:22


VIDEO: ZOOM IN TO CU OF MILLENIAL MALE AND HOMELESS MAN NODDING AN EXPRESSION OF UNDERSTANDING AND MUTUAL AFFECTION.
AUDIO:

Though we can’t all give the glasses off our face, every purchase at zennioptical.com helps put glasses on homeless Americans. Because we’ve stopped and taken a second look at homelessness in America. Visit zennioptical online and learn more about how we are seeing things differently.
:27


VIDEO: SUPER TITLE: ZENNI


:30


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