Social network service



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Plaxo 3.0


On June 24, 2007 Plaxo announced the public beta of a major new version of its service, called Plaxo 3.0. The service emphasizes "automated, multi-way sync."

Plaxo Pulse


On August 5, 2007 Plaxo announced the public beta of a social networking service called Plaxo Pulse. The service enables sharing of content from multiple different sources across the social web, including blogs, photos, social networking services, rating services, and others. Users can selectively share and view content according to either pre-determined categories (e.g. friends, family, business network) or customized groups. Plaxo Pulse was the first site to feature a working version of an OpenSocial container.

MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally. Its headquarters are in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media; in turn, the owner of Fox Interactive and therefore MySpace, News Corporation, has its headquarters in New York City.

According to Alexa Internet, MySpace is currently the world's sixth most popular English-language website and the sixth most popular website in any language, and the third most popular website in the United States, though it has topped the chart on various weeks.The service has gradually gained more popularity than similar websites to achieve nearly 80 percent of visits to online social networking websites.

The company employs 300 staff and does not disclose revenues or profits separately from News Corporation. With the 100 millionth account being created on August 9, 2006, in the Netherlands and a news story claiming 106 million accounts on September 8, 2006, the site reportedly attracts new registrations at a rate of 230,000 per day. As of December 18, 2007, there are over 300 million accounts.

eUniverse (which in 2004 changed its name to Intermix Media) created and marketed the Myspace website in 1999, providing the division with a complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity right out of the gate so the MySpace team wasn’t distracted with typical start-up issues. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's current CEO), Josh Berman, Tom Anderson (MySpace's current president), and a team of programmers and resources provided by eUniverse.

The very first MySpace users were eUniverse employees. The company held contests to see who could sign-up the most users. The company then used its resources to push MySpace to the masses. eUniverse used its 20 million users and e-mail subscribers to quickly breathe life into MySpace , and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the MySpace platform when Brad Greenspan asked him to join the team.

Shortly after launching MySpace, team member Chris DeWolfe in its first business plan suggested that they start charging a fee for the basic MySpace service. Brad Greenspan nixed the idea, believing that keeping MySpace free and open was necessary to make it a large and successful community.

Some employees of MySpace including DeWolfe and Berman were later able to purchase equity in the property before MySpace, and its parent company eUniverse (now renamed ‘Intermix’), were bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises). Of this amount, approx. US$327m has been attributed to the value of MySpace according to the financial adviser fairness opinion.

In January 2006, Fox announced plans to launch a UK version of MySpace in a bid to "tap into the UK music scene" which they have since done. They also released it in China and will possibly launch it in other countries

The corporate history of MySpace as well as the status of Tom Anderson as a MySpace founder has been a matter of some public dispute.

Contents of a MySpace profile

Blurbs, blogs, multimedia


Profiles contain two standard "blurbs:" "About Me" and "Who I'd Like to Meet" sections. Profiles also contain an "Interests" section and a "Details" section. However, fields in these sections will not be displayed if members do not fill them in. Profiles also contain a blog with standard fields for content, emotion, and media. MySpace also supports uploading images. One of the images can be chosen to be the "default image," the image that will be seen on the profile's main page, search page, and as the image that will appear to the side of the user's name on comments, messages, etc. Flash, such as on MySpace's video service, can be embedded. Also there is a "details" section which allows the user to provide personal information on the user such as his/her race, religion, sexual orientation.

Comments


Below the User's Friends Space (by default) is the "comments" section, wherein the user's friends may leave comments for all viewers to read. MySpace users have the option to delete any comment and/or require all comments to be approved before posting. If a user's account is deleted, every comment left on other profiles by that user will be deleted, and replaced with the comment saying "This Profile No Longer Exists." Some people leave comments such as "Thanks for the add!" if the person added him or her as a friend. Sometimes if they don't like each other anymore, they might say "You suck!" and block the person. Some people abuse the system so that they may add a person as a friend, only to say "You dumb ass!" and delete them as a friend.

Profile customization (HTML)


MySpace allows users to customize their user profile pages by entering HTML (but not JavaScript) into such areas as "About Me," "I'd Like to Meet," and "Interests." Videos, and flash-based content can be included this way. Users also have the option to add music to their profile pages via MySpace Music, a service that allows bands to post songs for use on MySpace.

A user can also change the general appearance of his page by entering CSS (in a element) into one of these fields to override the page's default style sheet using MySpace editors. This is often used to tweak fonts and colors, but it has its limitations due to poorly-structured HTML used on the profile page. The fact that the user-added CSS is located in the middle of the page (rather than being located in the element) means that the page will begin to load with the default MySpace layout before abruptly changing to the custom layout. A special type of modification is a div overlay, where the default layout is dramatically changed by hiding default text with

tags and large images.

There are several independent web sites offering MySpace layout design utilities which let a user select options and preview what their page will look like with them.

MySpace has recently added its own "Profile Customizer" to the site, allowing users to change their profile through MySpace. Using this feature bypasses the CSS loading delay issue, as the MySpace default code is changed for the customized profile.


Music


MySpace profiles for musicians are different from normal profiles in that artists are allowed to upload up to six MP3 songs. The uploader must have rights to use the songs (e.g their own work, permission granted, etc). Unsigned musicians can use MySpace to post and sell music, which has proven popular among MySpace users.
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