Fact Sheet head & shoulders collection of soothing products promises to ease three scalp and dandruff problems: dryness, itchiness, and sensitivity



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head & shoulders Offers Solutions for Dry, Itchy, and Sensitive Scalp

Fact Sheet
head & shoulders collection of soothing products promises to ease three scalp and dandruff problems: dryness, itchiness, and sensitivity. With 84% of surveyed scalp issue sufferers concerned about these issues, head & shoulders has combined the effectiveness of their HydraZinc formula to alleviate these conditions leaving your hair beautifully flake free*.
How It Works

We all know that dandruff is caused by a combination of factors, namely the presence of scalp oils, the fungus Malassezia

globosa, and what scientists call a susceptibility to skin irritation (or a reaction to the presence of the fungus).


  • Beyond leaving behind a clean scalp, the foundation for great looking hair, head & shoulders’ new collection goes one step further to excite and indulge your senses with fresh, naturally inspired fragrances including almond oil, eucalyptus and aloe vera.


* Visible flakes with regular use

NEW Itchy Scalp Collection


Scalp Stat:

Did you know that 43% of the US population surveyed has experienced an itchy scalp within the prior year? Of those people, 58% say an itchy scalp makes them feel self conscious.


Product Facts:

head & shoulders Itchy Scalp shampoo, conditioner and 2-in-1 products work to both cleanse, condition and calm from root to tip. With refreshing menthol and eucalyptus scent, this line eases itch* to leave your scalp and hair revitalized.


*Itch associated with dandruff

Dry Scalp Collection




Scalp Stat:

Did you know that 39% of the US population surveyed has experienced a dry scalp within the prior year, regardless of the season?


Product Facts:

head & shoulders Dry Scalp shampoo, conditioner and 2-in-1 products with almond oil for a specially formulated blend of care ingredients that help the skin hold onto moisture. With regular use, our system provides a hydrated scalp with manageable hair that is protected from your daily styling routine.



Sensitive Scalp




Scalp Stat:

Did you know that 18% of the US population surveyed has experienced scalp sensitivity in the prior year?


Product Facts:

head & shoulders Sensitive Scalp shampoo and 2-in-1 products with aloe offer a carefully balanced blend of surfactants, or cleansing agents, to ensure an efficacious yet mild cleansing formula that cleans to meet the needs of your sensitive skin.





SUGGESTED $4.99 per a 14.2 oz. Bottle

RETAIL PRICE: (Note: pricing is at the sole discretion of retailers)
AVAILABILITY: Food, drug and mass market retailers nationwide starting in January
CONTACT: Katie Greene; Marina Maher Communications, Inc.

kgreene@mahercomm.com; 212/485.6903



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