Philips launches first connected breath technology device Berlin, Germany

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Press Information

September 1, 2016

Philips launches first connected breath technology device
Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) presents the latest addition to its connected portfolio, the Sonicare Breath care.
The Philips Sonicare Breath care, helps to detect bad breath allowing consumers to measure, track and improve breath quality via the Philips Sonicare app using Bluetooth® technology. Philips recognizes that people are seeking more and more information about their personal health and well-being, and the rise of health apps and wearables demonstrates the desire for personalized solutions.
“At Philips we are focused on developing meaningful innovations to improve people’s lives. We understand that bad breath is a common problem for 75% of people, worldwide[1],” said Sinead Kwant, Business Leader Oral Health Care, Philips. “The Philips Sonicare Breath care supported by Breathometer™ offers the perfect solution to measure and achieve longer-lasting fresh breath.” w:\cl public relations\health & wellness\ohc\images\breath management\tonguecare+.tiff

“By measuring breath quality consumers will be able to remove unwanted bacteria from the tongue, which is key to good oral health. This is not only vital for preventing oral diseases and maintaining a healthy looking smile, it also has a wider impact on confidence and is potentially linked with overall health and well-being,” said Sinead Kwant, Business Leader Oral Health Care, Philips.

Philips Sonicare Breath care works with a portable breath analyzer device designed to measure bacteria by-products in the mouth with professional-grade accuracy. Supported by Breathometer™ technology, a custom sensor array analyzes a sample of air from the user’s mouth in under 30 seconds, and syncs with the Philips Sonicare app via Bluetooth® to provide feedback. Using the data captured, the app displays real time results, tracks breath quality patterns, and provides personalized coaching and education to help improve the user’s breath quality and overall health.
For longer, lasting fresh breath the Philips Sonicare Breath care features the Philips Sonicare TongueCare+, a breakthrough tongue cleaning duo powered by Sonicare technology. Philips knows that up to 80% of bad breath comes from odor-producing bacteria that accumulate and hide deep within the porous surface of the tongue. As a result Philips developed the Sonicare TongueCare+ which combines a specially designed tongue brush head and BreathRx antibacterial tongue spray, that work together to transform a Philips Sonicare power toothbrush into an advanced fresh breath solution.

The innovative tongue brush head, featuring 240 flexible MicroBristles, contours to the tongue to clean away bacteria that a toothbrush and mouthwash cannot reach. The unique combination of ingredients in the Philips Sonicare BreathRx tongue spray is clinically proven to kill the germs that cause bad breath and to neutralize lingering odors1. The thick formula coats the tongue and keeps it lubricated for a gentle cleaning experience, while the cool mint flavor leaves the mouth feeling fresh and clean. The Philips Sonicare TongueCare+ is clinically proven to provide long-lasting fresh breath in just 60 seconds, and provide eight hours of fresh breath.2

Philips at IFA

The Philips Press Conference takes place on September 1 at 12.15pm in Hall 22, Messe Berlin. The live stream of the event can be seen at Pieter Nota, CEO Personal Health Businesses and Chief Marketing Officer at Philips, will be joined on stage by Chris Worp, Head of Business Group Home from Philips Lighting and Kostas Vouzas, Senior Director Business EMEA at TP Vision.

For further information on the latest Philips innovations at IFA 2016 please visit, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

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For further information, please contact:

Amelda de Segundo

Senior Manager Campaign Public Relations, Business Group Health and Wellness

+31 (0)6 21360757

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company, headquartered in the Netherlands, is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at

[1][1] ADA, The American Dental Association Position on Bad Breath

1 Philips date on file, 2015

2 Philips data on file, 2015

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