Fake Toothpaste in dual Arabic/English packs found in local market stalls and discount shops in the uk



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Fake Toothpaste in dual Arabic/English packs found in local market stalls and discount shops in the UK
12th July 2007…. GlaxoSmithKline Consumer Healthcare alerts UK Consumers today that a small quantity of fake toothpaste, falsely packaged and labelled as Sensodyne® with dual language Arabic and English text on the pack, has been found in the UK. GSK markets Sensodyne with English-only packaging in the UK. The counterfeit product is contained in a 50ml tube, a tube size that is not sold in the UK by GSK.
Testing of the counterfeit product has confirmed that it contains diethylene glycol (DEG). GlaxoSmithKline does not use DEG as an ingredient in the toothpaste it manufactures anywhere in the world. DEG could be toxic to young children and anyone with impaired liver or kidney function.
The fake packs are falsely labelled in English and Arabic as Sensodyne Original and Sensodyne Mint toothpaste. They have been found in small quantities in some market stalls and small discount shops in the UK. Trading Standards has seized around 140 tubes to date.
These fake products are illegal and have no connection with GSK.

GlaxoSmithKline is co-operating with the Medicines and Healthcare products Regulatory Agency (MHRA) and Trading Standards. No adverse events or reactions to the counterfeit products have been reported to GSK or the MHRA.


GSK takes any reports of counterfeit very seriously. The company has contacted its legitimate retail supply chain to ensure no counterfeit product exists.
How to identify the counterfeit packs

  • The counterfeits are packaged in dual language packs in Arabic and English text. The two languages are on the carton and the tube. Two variants have been found: Sensodyne Original and Sensodyne Mint.

  • The counterfeits are in 50ml tubes. GSK does not market this size of toothpaste tube in the UK


What Consumers should do

  • Buy Sensodyne that is packaged in English-only packs from reputable retailers.

  • Consumers who suspect they have purchased counterfeit toothpaste should discard the pack.



Counterfeit Sensodyne Original: Front and back face of fake product


Counterfeit Sensodyne Mint: Front and back face of fake product


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Notes for Editors:
About GSK

GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.


For further information please contact:

Rachael Morgan, GlaxoSmithKline Consumer Healthcare



Tel: 020 8047 4296 or 07920 567789 email:Rachael.x.morgan@gsk.com


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