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5

Marketing concepts

  • Concepts under which organization conduct marketing activities.

  • The production concept

  • The product concept

  • The selling concept

Teacher: The teacher discusses the various marketing concepts. Students: The students participate in discussion and asks questions

Instructional Materials:

- charts


6

  • Marketing Concepts Cont.

  • Concepts under which organization conduct marketing activities.

- The societal marketing concept

- The consumer orientation

- Integrated organizational efforts

- Profit orientation




The teacher guides the students to state the differences.

The students listen to the explanation and ask questions.

Instructional Material

- Charts


7

Market Segmentation

  • Meaning

  • Basic of segmentation

  • Geographical

  • Social-economic

  • Psychographic

  • Behavior

  • Characteristics



The teacher discusses the meaning of segmentation, basis of segmentation and characteristics.

The students listen and participate in the discussion


8

Classification of products

  • Meaning of product

  • Classification of product

  • Industrial goods

  • Consumer goods

  • Differences between goods and services

The teacher discusses products, leads discussion on product classification, guides the students to distinguish between goods and services.

The students listen and participates in discussion

Instructional Materials :

- Pictures, charts, real objects , different products




9

Marketing Mix (4ps)

  • Explanation of marketing mix(4ps)

  • Identification of the 4ps of marketing.

  • Product

  • Price

  • Place

  • Promotion



The teacher explains marketing mix(4ups).

The Students listen and participate in discussions

Instructional Materials

- Real objects

- Products (Consumer goods)


10

Marketing Mix (Cont.)

  • Explanation of market Environment .

The teacher takes students to visit a market.

The students visit a market

Instruction Materials

- Market/Shop



11

Marketing mix (Cont)

  • Factors affecting market environment

The teacher guides the students to differentiate between factors affecting market environment

Instructional Materials

- Market/ Shop



12

What market do

  • Actions before marketing e.g. mobilization of workforce

The teacher illustrates organizational activities

Instructional Materials

- School organizational chart

13-14

Revision & Examination

Revision & Examination


MARKETING

SS 1 SECOND TERM

WEEK

TOPIC/CONTENT

ACTIVITIES

1

What markets do

  • Explanation of operations of organizations and individual using organizational chart

  • Actions before marketing;

  • Mobilization of force

  • Utilization of feedback

  • Production of quality goods and services

  • Managing distribution networks

  • Advertisement and promotion



The Teacher illustrates organizational activities with the aid of a chart.

The Students observe teacher illustrations and participate in discussion.

Instructional Materials

- School organizational chart

2

Types of Markets

  • Meaning of market

  • Types of market

  • Organizational market

  • Consumer market

The teacher explains consumer market and organizational market.

The students listen and participate in discussion.

Instructional Materials

- Pictures and magazines



3.

Types of market Cont.

  • Types of organizational market

  • Industrial

  • Reseller

  • Government market

The teacher guides the students on the different types of organizational market

The students visits both consumer and organizational market

Instructional Materials

- Market place

4

Consumer behaviour and organizational behaviour

  • Consumer behavior

  • Factors influencing consumer behaviour

  • Cultural factors

  • Social factors

  • Personal factors psychological factors

The Teacher explains consumer behaviour, directs the discussion on factors that influencing consumer behaviour.

The Students listen and participate in discussion

Instructional Materials

- Charts, Video clips

5

Consumer behaviour and organizational behaviour Cont.

  • consumer decision process

  • Problem recognition

  • Information search

  • Evaluation of alternatives

  • Purchase decision

  • Post purchase behaviour

The Teacher guides the students to list the stages in consumer decision process teacher guides the students to distinguishes between consumer behavior and organizational buying behavior

Instructional Materials

- Charts, catalogues, magazines.


6

Marketing Planning Process and Research

  • Marketing planning process

  • Meaning

  • Key elements in marketing planning

The Teacher explains marketing planning process.

The students listen and participate in class discussions

Instructional Materials

- Camera, publication and pictures.


7

Marketing Planning process and research Cont.

  • Importance of marketing plan

  • Marketing research

The Teacher leads discussion on the importance of marketing plan and research.

The students participate in class discussion.

Instructional Materials

- Questioning.


8

Marketing planning process and research

  • Reasons for marketing research

  • Getting information for planning

The teacher demonstrates collection of information for planning assigns students to collect information for market planning

The students observe teacher demonstration.

Instructional Materials

- Opinion polls , books, internet, survey on TV screen, questionnaires etc.


9

Pricing

  • Definition

  • Pricing strategies

  • Haggling, cost –plus etc

  • Price determinants

  • Ability to pay

  • Competition

  • Profit maximization

The teacher explains pricing and guides the students to discuss pricing strategies and determinants. The teacher also guides the students to design a product and determine it’s price.

The students listen, design a product and determine it’s price



Instructional Materials

- Newspapers (column of business punch)

News on price watch




10

Advertising

  • Advertising

  • Roles of advertising

The teacher explains advertising and directs discussion on the roles of advertising

The students listen and participate in discussion

Instructional Materials

- News papers, magazines, catalogues

11-12

Revision /Examination





MARKETING

SS 1 THIRD TERM

WEEK

TOPIC/CONTENT

ACTIVITIES

1

Advertising

  • Advertising media

  • Print

  • Electronics

The teacher guides the students to discuss advertising media.. the teacher displays some newspapers and magazines adverts.

The students observe displayed advert.

Instructional Materials

- News papers, magazines, Audio Tapes


2

Advertising cont.

  • Advantages and disadvantages of each medium (Electronic media)

The teacher guides discussion on advertising media.

The students participate in discussion.

Instructional Materials

- Audio tapes, TV and Radio, jingles


3

Advertising Cont,

  • Advantages and disadvantages of each medium (Print media)

Teacher guides students on discussion. The teacher also guides the students to produce advert for placement on the school notice board.

The Students observed displayed advert.

Instructional Materials

- News papers, magazines, catalogues, painting of school sign post.


4

Promotion

  • Meaning of promotion

  • Forms of promotion

  • Pricing –off

  • Coupon

  • Salesman competition

  • Loyalty scheme

The teacher explains promotion and leads discussion on forms of promotion

The Students listen and participate in discussion

Instructional Materials

- products e’g bags, belt, books etc

5

Promotion Cont.

  • Forms of promotion

  • Premium offers

  • Words of mouth

  • Trade-in-allowance

  • Sampling

  • Merchandising incentives

  • Training schemes

The Teacher directs the students to promote the image of the school using word of mouth.

The Students participate and promote the school image with the word of mouth.

Instructional Materials

- products e’g bags, cups, books, table etc


6

Promotion Cont.

  • Functions of promotion

The Teacher leads discussion on the functions of promotion.

The Students participate in discussion

Instructional Materials

- products e’g bags, bottles, books etc

7

Merchandizing

The Teacher displaced a package, branded and labeled products.

The Students observe and handle displayed products.

Instructional Materials

- Calendars , magazines, catalogues, products

8

Merchandizing

  • Conditions in merchandizing

  • Ware housing cost

  • Cost resulting from reduction in inventory value

  • Transportation cost etc



The Teacher displayed a packaged, branded and labeled products

The Students observe and handle displayed products.

Instructional Materials

- Calendars , magazines, catalogues, products

9

Merchandizing Cont.

  • Functions of merchandising

  • Scrambled merchandising

The Teacher guides the students to produce a product, package and brand label it.

The Students produce, package, brand and label a product.

Instructional Materials

- Calendars , magazines, catalogues,


10

Types and functions of distribution.

  • Distribution

  • Types of distribution

  • Channels of distribution

The teacher guides the students to discuss distributions types and channels of distribution

The students participate and listen attentively.

Instructional Materials

- Magazines, diagrams, Pictures.



11

Consumer behaviour and organizational behaviour

  • Factors influencing consumer behavior

  • Cultural factors

  • Social factors

  • Personal factors

  • Psychological factors

The Teacher directs discussions on factors that influence consumer behavior

Instructional Materials

- Catalogues, pictures, Charts

12

Revision

Revision

13

Examination

Examination

PHOTOGRAPHY

SS 1 FIRST TERM


WEEK

TOPIC/CONTENT

ACTIVITIES

1.

INTRODUCTION TO PHOTOGRAPHY:

The meaning of photography

Scopes of photography

Essence of photography



List the different aspect of life in which photography is in use.

2.

IMPORTANCE OF PHOTOGRAPHY:

Importance of photography historical purpose (b) Educational purpose (c) Security purpose (d) advertising purpose (e) communication purpose (f) labelling.



Enumerate areas of importance of photography identification.

3.

HISTORY OF PHOTOGRAPHY:

The brief history of photography

The word photography derives from a Greek word.

The mentor of photography and permanent photography.



Construct a pinhole camera using a cardboard.

4

AREA OF PHOTOGRAPHY:

The various areas of photography

Fashion

Sports


Documentation

Nature


War

Under water.



List various areas of photography

5.

PHOTOGRAPHY TERMINOLOGY:

The meaning of photography terminologies.

Photography terminologies such as (a) zoom (b) focus (c) print (d) exposure (e) develop (f) image (g) subject etc. `


List terms use in photography

6.

THE THEORY OF LIGHT

What is light?

Various sources of light e.g.;

Natural and artificial light

Importance of light to photography


Experience with different artificial light.

7.

PROPERTIES OF LIGHT:

What are properties of light?

The various properties of light e.g.;

Absorption

Reflection

Refraction

Dispersion


Experiment in the effect of artificial light on different surface.


8.

THE CAMERA:

What is camera

Classification of camera based on lenses

Single lens reflex

Twin-lens reflex

Video camera

Types of Cameras

Analogue camera

Digital photo camera

Video camera



Identify the principles upon which the camera is design

9.

THE CAMERA (CONT.--)

Types of video cameras e.g. (a) camcorder (b) close circuit (c) television camera (d) camera phone range camera etc.



Identify various types of video camera

10.

THE CAMERA :

Basic parts of the camera

Functions of the camera

Care of the camera



Identify the basic parts of camera using analogue camera

List the function of the identified parts of camera



11.

PRACTICAL:

How to operate the camera

How to maintain the camera e.g. (a) cleaning the lens

(b) packaging of the camera when not in use

(c) cleaning of the body.


Demonstrate how to;

Clean the lens

Handle the camera when loading the film.

Keep camera in the bag when not in use.



12.

Revision

Revision

13.

Examination

Examination

14.

Examination

Examination



PHOTOGRAPHY

SS 1 SECOND TERM


WEEK

TOPIC/CONTENT

ACTIVITIES

1.

THE FILM:

The meaning of film

The nature of film


Students observe the nature of an undeveloped film pull out of the cartriage.

2.

TYPES OF FILM:

Types of photography films e.g. black and white, coloured film.

Meaning of film format.


Describe the various film format discuss and differentiate black and white film.

3.

FILM SPEED :

The film format (sizes)

The meaning of film speed

Importance of film speed




Discuss each category of film in relation of their speed.

4.

SHOOTING PREPARATION:

The meaning of shooting preparation

The various forms of preparation prior to shooting photographs.


Load film into the camera and make other preparation as determined by the type of photograph to be taken.

5.

SHOOTING PREPARATION:

1.types of photographs

Two ways of handling camera e.g. hand held and using tripod.


Experiment with shooting of photographs both indoor and outdoor.

6.

PRACTICAL (SHOOTING OF BOTH OUT AND INDOOR PHOTOGRAPH)

Students demonstrate how to shoot photographs.


7.

THE DARKROOM :

The meaning of darkroom

Darkroom layout.


Visit the darkroom.

8.

THE DARKROOM:

Darkroom tools and equipment.




Identify the various tools and equipment in the darkroom.

9.

THE DARKROOM:

Darkroom safety



Demonstration:

wearing of rubber gloves

Apron and laboratory coat.


10.

EXCURSION TO ANY PHOTOGRAPHIC COLOUR LABORATORY


The students observe and ask questions the processes taken in the laboratory during development.

11.

Revision

Revision

12.

Examination

Examination

13.

Examination

Examination


PHOTOGRAPHY

SS 1 THIRD TERM


WEEK

TOPIC/CONTENT

ACTIVITIES

1.

REVISION (DARKROOM)

Visit to the dark room

Identify the various tools and equipment in the darkroom.



2.

FILM DEVELOPMENT

Film development definition

Film development method.


Identify the materials and equipment used for film development.

Experiment with development tank and serious method.




3.

FILM DEVELOPMENT:

Film development materials and equipment.

The use of each materials and equipment.


Identify the materials and equipment for film development.

4.`

PRACTICAL EXPERIENCE OF FILM DEVELOPMENT PROCESS


Experiment with development tank and see-saw method.

5.

THE NEGATIVE:

The meaning of negative

The meaning of drying of negative

Method of drying of negative e.g. drier and open air method.




Identify negative

Development using dryer and upon air method.



6.

THE NEGATIVE:

The meaning of storage of negative.

Method of storage of negative e.g. film containers, cello-phone jackets.


Storage of negative using different method.

7.

PRACTICAL ON NEGATIVE DRYING AND STORAGE

Demonstrating of drying and storage of negative by using different method.

8.

PRINTING:

The meaning of printing

The printing materials and equipment such as; i. Enlarge, ii. Safelight, iii. Drier, iv. Developing tank, v. Guillotine, vi. Developer, vii. Fixer, viii. Stop bath, xi. Timer etc.


Identify the materials and equipment used in printing of photographs.

9.

PRINTING:

The printing process

The printing of photographs using contact method, enlarging method.

The drying and storage of photograph by using drying and open air drying method.

Storage of photographs by using photo albums, cello-phone jacket, printing paper pack.


Experiment with;

Negative and printing papers (contact printing)

Negative and enlarger.


10.

EXCURSION TO PHOTOGRAPHY STUDIO

Students are to observe the printing process.

11.

Revision

Revision

12.

Examination

Examination

13.

Examination

Examination

SALESMANSHIP

SS 1 FIRST TERM

WEEK

TOPIC/CONTENT

ACTIVITIES

1

HISTORY OF SALESMANSHIP

  • Meaning

  • History and

  • Importance of salesmanship

Teacher narrates the history, and definition of salesmanship to the students.

Students participate in the group discussion in the class



2

HISTORY OF SALESMANSHIP

  • Development of salesmanship

  • Importance of salesmanship to the Nigerian economy

  • Benefits of salesmanship.

Teacher relates, and explains the importance of salesmanship, and the benefits.

Students explain the importance of salesmanship, and copy the board summary.



3

CONCEPT OF SALESMANSHIP

  • Concept of salesmanship

  • Meaning and application of these concepts.

  • Basic terms in salesmanship i.e selling consumer satisfaction profit etc.



Teacher lists and explains concepts and terms to the students.

Students identify four concept of salesmanship.



4

CONCEPT OF SALESMANSHIP (contd)

  • Salesmanship strategies

  • Objectives of the salesmanship to;

  1. Company

  2. Customer

  3. Environment

  4. Himself

  • Application of these concepts to the business.



Teacher discusses the objectives of the salesman to the company, customer etc, explains the application of each concepts.

Students explain the concepts of salesmanship, copy white board summary.



5

FUNCTIONS OF A SALESMAN AND HIS/HER FEATURES.

  • Characteristics of salesman

  • Functions of salesman.

  • Features; motivation, friendliness, confidence.

  • Duties of a salesman to the customer, company, government, public.



Teacher lists and explains functions, features, and qualities of a good salesperson.

Students participate by asking questions, and demonstrating the qualities of a good salesman.



6

FUNCTIONS OF A SALESMAN AND HIS/HER CHARACTERISTICS

  • Relationship of a salesman to his immediate environment.

  • Benefit of persuasive, politeness to business environment.

  • Traits of a successful salesman.



Teacher explains how a salesman relates with the business environment, benefit of good rapour can be of importance to the business, explains what he stands to face in area of competition.

Students participate, listen and copy the white board summary.



7

SALESMANSHIP AND MARKETING

  • Define marketing

  • Interrelationship between salesmanship and marketing

  • Differentiate between salesmanship and marketing.



Teacher explains what marketing is, draws similarities between salesmanship and marketing.

Students distinguish marketing from salesmanship, define marketing.



8

SALESMANSHIP AND MARKETING

  • Skills needed in salesmanship

  • Difference between sales promotion and salesmanship

  • Forms of promotion

  • Requisites of effective salesmanship.

Teacher explains skills needed as a salesperson, explains difference between sales promotion and salesmanship, forms of promotion.

Students explain skills needed to be a good salesman, distinguish between sales promotion and salesmanship.



9

JOB OPPORTUNITIES AND SALESMANSHIP

  • Meaning of job opportunity.

  • Job opportunities in salesmanship

  • Relevance of salesmanship as a course of study



Teacher explains job opportunity, available job in salesmanship, and salesmanship as a course.

Students explain job available in salesmanship, identify courses of study in salesmanship



10

JOB OPPORTUNITIES AND SALESMANSHIP

  • Qualities of an entrepreneur

  • Procedures for self actualization

  • Job hazard.




Teacher enumerates qualities of an entrepreneur, discuss procedures for self actualization and job hazard.

Students state qualities of an entrepreneur, mention job hazard in salesmanship.



11

Revision

Revision

12

Examination

Examination

SALESMANSHIP

SS 1 SECOND TERM

WEEK

TOPIC/CONTENT

ACTIVITIES

1

TYPES OF SALESMANSHIP

  • Types, functions and duties of each salesman.

  • Differentiate between each type of salesman

Teacher lists and explains types, and functions of each salesman.

Students write the difference between each salesman, mention three duties of a salesman.



2

TYPES OF SALESMANSHIP

  • Strengths of each type of salesman

  • Weakness of each type of salesman.

  • Performance of a good salesman.

Teacher explains strengths and weaknesses of a salesman, talk on performance result of a good salesman.

Students participate in class activities, copy white board summary.



3

SALES MANAGEMENT AND FACTORS AFFECTING SALES

  • Meaning of sales management

  • Role of sales management

  • Sales decision.

Teacher explains what sales management is, discusses the roles of sales management.

Students define sales management, explain the roles of sales management, what is sales decision



4

SALES MANAGEMENT AND FACTORS AFFECTING SALES

  • Factors affecting sales, Duties of sales management

  • Solution to the identified factors.

Teacher talks on factors affecting sales duties and possible solutions.

Students state duties of sales managers.



5

SALES FORCASTING

  • Meaning of sales forcasting

  • Reasons for sales forcasting

  • Uses of sales forcasting

  • Methods of sales forcasting.

Teacher explains what sales forcasting means, state reasons for sales frocasting, discuss its uses.

Students define, mention, and state the uses of sales forcasting.



6

SALES FORCASTING

  • Sales forcasting tools.

  • Advantages/disadvantages of forcasting

  • Factors affecting sales.

Teacher explains what sales forcasting tools is, enumerates the advantages/ disadvantages of sales tools.

Students write on sales forcasting tools.



7

FINANCE

  • Meaning and

  • Various forms of finance

  • Define financial institutions.

Teacher defines what finance is, lists forms of finance, explains what financial institution is.

Students define and identify forms of finance.



8

FINANCE

  • Functions of financial institution to a salesman

  • Differentiate between long and short term financing

  • Methods of business financing.

Teacher explains the functions of financial institution, differentiate between long and short term financing.

Students write on long and short term financing, state functions of financial institution to a salesman.



9

FINANCE

  • Roles and importance of finance

  • Sources of finance

  • Types of financial institutions

  • Finance major is about what?

Teacher discusses on roles and importance of finance, types of financial institutions, what to offer to become finance major.

Students participate in class by asking questions, mention sources of finance, copy white board summary.



10

Revision

Revision

11

Examination

Examination

SALESMANSHIP

SS 1 THIRD TERM

WEEK

TOPIC/CONTENT

ACTIVITIES

1

ADVERTISING

  • Meaning of Advertising

  • Basic concept of advertising

  • Role of advertising

  • Reasons for advertising; to the company, the salesman, the public.

Teacher explains the meaning of advertising, state basic concept of advertising, roles and reasons for advertising.

Students define, and enumerate reasons for advertising.



2

ADVERTISING

  • Factors affecting choice of media

  • Advantages/disadvantages of advertising

  • Benefits of advertising to; the consumer, the company, the targeted audience.

The teacher discusses on factors affecting choice of media, advantages/ disadvantages, and benefits of advertising.

Students discuss on factors affecting choice of media, benefits of advertising to consumer, company etc



3

ADVERTISING

  • Types of advertising

  • Methods of advertising

  • Forms of advertising media.

Teacher lists and explains types of advertising, enumerates forms of advertising media.

Students give examples of advertising media, join sage or consumers club to advertise products.



4

COMMUNICATION PROCESS

  • Meaning,

  • Means, and

  • Importance of communication to salesman

Teacher explains communication process, talk on different means of communication, discuss the importance of communication to salesman.

Students define communication, enumerate importance of communication to salesman.



5

COMMUNICATION PROCESS (CONTD)

  • Benefits of communication to salesmanship

  • List barriers to communication

  • Meaning of computer services.

Teacher explains the benefit of communication to salesman, lists and discusses barriers to communication.

Students list barriers to communication, outline four benefits of communication to salesmanship.



6

COMPUTER SERVICES

  • Internet services

  • E-mail services to a salesman

  • Satellite

  • Functions of satellite.



Teacher defines internet, explains e-mail, define satellite and functions of satellite.

Students explain what internet is, functions of satellite to a salesman.



7

BRANDING AND PACKAGING

  • Meaning,

  • Importance,

  • Reasons,

  • Advantages and disadvantages of branding.



Teacher talks on meaning, importance, reasons of branding.

Students to participate and also copy board summary.



8

BRANDING AND PACKAGING

  • Meaning,

  • Reasons,

  • Advantages and disadvantages of packaging.

Define packaging, discuss reasons for packaging, and mention advantages /disadvantages of packaging.

Students define packaging, prepare different simple packaging.



9

SALES PROMOTION

  • Meaning of promotion

  • Types of promotion

  • Reasons for sales promotion

Teacher defines promotion, explains reasons of promotion to a salesman.

Students define sales promotion, state four reasons for sales promotion.



10

SALES PROMOTION

  • Usefulness of sales promotion

  • Objectives of promotion

  • Sales incentives e.g gift item, cash discount.

  • Advantages and disadvantages of promotion.

Teacher explains objectives of sales promotion list and explains advantages and disadvantages of promotion.

Students list the merits and demerits of sales promotion, get involved in sage club and promote the school products.



11

Revision

Revision

12

Examination

Examination

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