Assignment 2 MKT 8720 International Marketing Winter 2008
In this assignment, you are required to: (a) conduct a short interview of an international student or faculty member who grew up in another country about unique cultural attributes and business customs in the foreign country (please select someone who is from a country different from your own and who is not enrolled in MKT 8720 currently); and (b) prepare a report of your findings (up to three pages in a detailed outline format).
Please submit both a hard copy and a World file of your report. The combined reports will be posted for all students to learn something about foreign cultures.
The following is a suggested format for your report and a list of potential topics that you can selectively focus on in your interview. Due Date: March 13, 2008
Name of Interviewee: Country:
Program at MU: In the U.S. since:
About people and their life:
What are the major unique characteristics of people’ life, work, entertainment, values, customs, behaviors, and preferences in the foreign country?