World Sight Day Activities Report



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TOMS launched the #BeShady social media campaign on Thursday, October 10th to raise awareness for World Sight Day. Through #BeShady, TOMS invited people all over the world to wear sunglasses in an unlikely indoor setting (like in a restaurant, at the gym, etc.) on October 10th and share a photo via social media using the hashtag #BeShady.

In addition to the social media campaign, TOMS has created a limited edition pair of sunglasses available on TOMS.com especially for the initiative. With the sales proceeds, TOMS will provide eyecare to people in need.

Highlights from the campaign include:



  • Unique product offering at lower price point to engage customers in WSD awareness.

  • #BESHADY hashtag was mentioned 9,782 times on Twitter, Facebook and Instagram, resulting in over 15 million impressions of #BESHADY in relation to WSD awareness.

  • Strong email performance, with average open rates ranging from 20-32%.

  • 19 placements secured, resulting in 31M impressions

  • Participation from 13 Giving Partners (TOMS nonprofit, humanitarian partners)

  • 200+ Community events

  • Over 30 Partner/Vendor businesses participating including: UPS, Uber LA/SF, Pinkberry, Oracle and MediaCom

  • Partners including Lomography, GoPro, AOL/Huffington Post, Hipstamatic and JustWink supporting WSD community engagement and driving traffic to TOMS.com

  • Over 70 Influencers participated including: Kerry Washington, Jamie Foxx & Richard Branson

  • Internal/Staff participation in “Stop, Drop and Facebook” ask resulted in reaching 65K new people on social media

In recognition of World Sight Day, HelpMeSee - global campaign to eliminate cataract blindness - and Moog - a worldwide designer, manufacturer and integrator of precision control components and systems - have achieved a significant milestone in eye surgery simulation by successfully demonstrating the capabilities of the world's first MSICS (Manual Small Incision Cataract Surgery) virtual reality surgical training simulator.

Several eminent expert ophthalmologists from China, France, Tunisia, the Netherlands, and the United States of America participated in the demonstration as a lead-up to the XXXI Congress ESCRS (European Society of Cataract & Refractive Surgeons) conference held in Amsterdam last week

In Traverse City, Michigan, the Traverse Area District Library (TADL) hosted a lunch and learn event presented by the Talking Book Library (TBL) to mark WSD.

TADL’s lunchtime program featured personal stories shared by those in the community living with blindness and visual impairments and the resources available through the TBL for those that are

In Atlanta, More than 2,000 metro Atlanta residents are believed to have gotten free vision screenings and free eyeglasses at a five-day event to mark WSD.

Several local companies and doctors are serving patients who do not have vision coverage. Patients boarded one of the VSP Vision Care mobile eye care clinics for a free vision screening and in a matter of minutes, walked away with a free pair of prescription glasses.

Gold Medal Olympian Misty May-Treanor attended Thursday's event to share how access to vision care has made an impact on her life and helped set her sights on achieving her career goals.

"I didn't realize why I kept getting migraines," May-Treanor said. "I kept getting migraines because my eyes would get fatigued. I have astigmatism." She is encouraging people who are in need of vision care to participate.

In Boulder, Colorado, ZEAL launched a partnership with dZi Foundation and Marmot on WSD to provide gently-used sunglasses to Nepalese children, who suffer a high rate of optical damage due to the altitude of their homes and time spent outdoors.

ZEAL collected gently-used sunglasses at its Boulder Showroom and donated them to the Nepalese children through dZi and its sister organization Taraloka.

In Irvine, CA Premium eyewear line IVI (pronounced ‘eye-vee’) announced its support for World Sight Day by donating 100% of sales from their online shop to blindness prevention activities.
The 12th annual White Cane Dinner at the Woodland Elks Lodge was held to honor WSD. Along with a $15 dinner ticket, each guest was asked to bring (if available) a used pair of eyeglasses. The goal: to collect 250 plus eyeglasses which will be recycled and distributed worldwide to people who need lenses to see.

The International Academy of Low Vision Specialists (IALVS), a group of United States optometrists who provide solutions for vision limiting conditions including Age Related Macular Degeneration (AMD) endorsed World Sight Day this year.

IALVS is on the cutting edge of technological advances that can even restore a more normal life to patients. New technologies include miniature telescopes and e-scoop that allow patients to engage in normal daily activities. AMD, the most common cause of vision loss after age 50, causes gradual loss of central (but not peripheral) vision, which is needed for detailed work.

In Jacksonville, Fla., VISTAKON® Division of Johnson & Johnson Vision Care, Inc. (JJVCI) launched a worldwide campaign asking people to "Take the #EyePledge" and promise to get their eyes tested to mark World Sight Day. The #EyePledge campaign supports the global call-to-action, “Get your eyes tested’.

The #EyePledge included two simple steps individuals can take to demonstrate their personal commitment to get an eye exam and raise awareness of the broader global cause:


  • Take an "eye selfie" photo; and

  • Post the photo through the Donate A Photo App by Johnson & Johnson with #EyePledge, or share on social media sites like Facebook, Twitter and Instagram using #EyePledge, and promise to get your eyes tested.

In Naples, Florida, the Little Rock Foundation, a non-profit organization dedicated to improving the lives of children who are blind or visually impaired initiated a bill into law establishing October as "Blindness Awareness Month.” In October 2010, the City of Naples proclaimed October as Blindness Awareness Month and World Sight Day. On October 9, 2012 The Collier County Board of Commissioners presented Lighthouse of Collier with a proclamation from the County. Studies indicate that over 14,000 persons in Collier County live with blindness or significant vision loss. Although blindness and vision loss largely affects senior citizen; accident, disease, genetics and other causes can cause vision loss to persons of whatever age.

Those persons living with blindness or vision loss and their caregivers residing in Collier County and the City of Naples may now receive education, assistive technology, mobility and adaptive independent living training and a myriad of other support services locally from the only full service center in Collier County; namely –Lighthouse of Collier. On October 10, 2013 World Sight Day was celebrated at Moorings Park with a special seminar for blind/vision impaired adults.

Other events during the awareness month are the Greater Area Naples Chamber of Commerce Accelerated Networking luncheon at Lighthouse of Collier, seminar at Moorings Park and a special tour and tasting for the blind/vision impaired children at Olde Naples Chocolate.

In Pasadena, CA, Linden Optometry, P.C. is took part in the World Sight Day Challenge - from September 1st through to World Sight Day, October 10th - in order to help the estimated 600 million people worldwide who are blind or vision impaired simply because they do not have access to an eye exam or glasses.



During the World Sight Day Challenge, Doctors and Staff at Linden Optometry - wearing World Sight Day T-Shirts - inviting patients to drop a dollar or two into World Sight Day donation boxes located throughout the store. Linden Optometry matched those donations, dollar-for-dollar, at the close of World Sight Day Challenge. The purpose is to raise awareness of the importance of everyone being able to get their eyes tested and have access to quality eye and vision care.

"Most people are surprised to learn that just $5 can be enough to help provide an eye exam and a pair of glasses to someone living in an underserved community. Everyone can make a difference." said Alan Limfat, O.D., President and CEO of Linden Optometry P.C

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