Virginia Board of Dentistry Advertising: Are You In Compliance? Pursuant to 18 vac 60-20-180 (F) Advertising



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Virginia Board of Dentistry
Advertising: Are You In Compliance?


Pursuant to 18 VAC 60-20-180 (F) Advertising.

The following shall constitute false, deceptive or misleading advertising within the meaning of §54.1-2706(7) of the Code of Virginia:



  1. Publishing an advertisement which contains a material misrepresentation or omission of facts;

  2. Publishing an advertisement which contains a representation of implication that is likely to cause an ordinarily prudent person to misunderstand or be deceived, or that fails to contain reasonable warnings or disclaimers necessary to make a representation or implication not deceptive;

  3. Publishing an advertisement which fails to include the information and disclaimers required by this section;

  4. Publishing an advertisement which contains a claim of professional superiority, claims to be a specialist, or uses any of the terms to designate a dental specialty unless he is entitled to such specialty designation under the guidelines or requirements for specialties approved by the American Dental Association (Requirements for Recognition of Dental Specialties and National Certifying Boards for Dental Specialists, October, 1995), or such guidelines or requirements as subsequently amended and approved by the dental disciplinary board, or other such organization recognized by the board; and

  5. A dentist not currently entitled to such specialty designation shall not represent that his practice is limited to providing services in a specialty area without clearly disclosing in the representation that he is a general dentist. A specialist who represents services in areas other than his specialty is considered to be practicing general dentistry.


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