University of kent



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UNIVERSITY OF KENT

MODULE SPECIFICATION


  1. Title of the module

KBC303: Business Environment


  1. School which will be responsible for management of the module

Kent Business School


  1. Start date of the module

September 2011


  1. The cohort of students (onwards) to which the module will be applicable

2011-2012


  1. The number of students expected to take the module

25


  1. Modules to be withdrawn on the introduction of this proposed module and consultation with other relevant Schools and Faculties regarding the withdrawal

This module will be identical to, and will replace the current Edexcel NQF HND Business module.


  1. Level of the module (e.g. Certificate [C], Intermediate [I], Honours [H] or Postgraduate [M])

(C)


  1. The number of credits which the module represents

15 Credits


  1. Which term(s) the module is to be taught in (or other teaching pattern)

Year 1


  1. Prerequisite and co-requisite module

N/A


  1. The programme(s) of study to which the module contributes

HND Business (Marketing), HND Business (Law), HND Business (Finance), HND Business (Human Resource Management), HND Business (Retail Management).


  1. The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes

A learner must:

  1. Identify the mission, objectives and responsibilities of an organisation within its environment (a3, b2, b5, c4, d1)

  2. Investigate the economic, social and global environment in which organisations operate (c9, d3)

  3. Investigate the behaviour of organisations and the market environment (a5, b1)

  4. Explore the significance of international trade and the European dimension for UK businesses. (b1)

.



  1. The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes

Following this module a learner will develop the:

  1. Ability to present structured coherent arguments (a5, c3, c6, d1,d3)

  2. Ability to work and study independently and utilise resources effectively (c2, d1, d3)

  3. Effective self-management skills (c3, d1, d3)




  1. A synopsis of the curriculum

1 Objectives and responsibilities of an organisation

Categories of organisation: size, sector/type; activity

Mission, objectives and values of organisations: concept of corporate mission or vision, underlying values/philosophy, profit, market share, ROCE, sales, growth, level of service, customer/user perceptions and audits

Stakeholders: identification of stakeholders, stakeholder groups, conflict of expectations, attitude, power-influence matrix; satisfying stakeholder objectives, measuring performance

Responsibilities of organisations: to stakeholders, key legal responsibilities e.g. consumer, employment, disability discrimination and health and safety, diversity and equal opportunities, stakeholder pensions; wider responsibilities including ethical, environmental; ethical practice

2 Economic, social and global environment



Resource issues and types of economic system: basic economic problem, effective use of resources; type of economic systems - command, free enterprise, mixed, including transitional economies, public and private sector initiatives; private finance initiatives

Government policy: fiscal policy in the UK, monetary policy in the UK; MPC, industrial policy in the UK; social welfare policy in the UK; economic growth, economic performance/indicators influence of the CBI TUC stakeholder and interest groups, the influence of the global economy - trends, uncertainties, growth, impact on the economy, UK multinationals, World Bank

3 Behaviour of organisations and the market environment



Market types: perfect competition, monopoly, monopolistic competition, oligopoly, duopoly; competitive advantage, behaviour/strategies adopted by firms; role of Competition Commission, and regulatory bodies

Market forces and organisational responses: supply and demand, elasticity, customer perceptions and actions, issues relating to supply, cost and output decisions short run and long run, economies of scale, growth of organisations: reasons, methods, financing, MNCs/TNCs joint ventures, outsourcing; core markets/skills, technology and innovation, labour market trends, cultural environment

4 International trade and the European dimension



The importance of international trade: to the UK economy, businesses, balance of payments, patterns and trends in international trade, UK trade with the EU, USA and other countries, trading blocs throughout the world, UK membership of the EU, enlargement of EU, direct/indirect exporting methods, trading opportunities, importance of global markets, implications for businesses of emerging markets, cultural diversity and clusters, TNCs, the economies of Europe EMU, EU budget import duties and levies, agricultural levies, VAT, competitor policy, European Single Market Act, social policy, The Social Chapter, tax harmonisation, CAP, regional policy

  1. Indicative Reading List

Indicative Textbooks

Brewster D, Business Economics, International Thompson Business, 1998, ISBN: 1861524250

Dawes B, International Business: A European Perspective, Nelson Thornes Publishers, 1995, ISBN: 0748718605

Dicken P, Global Shift Transforming the World Economy, Paul Chapman Publishing, 1998, ISBN: 1853963674

Griffiths A and Wall S, Applied Economics, Financial Times Prentice Hall, 2001, ISBN: 0582025036

Hornby W, Business Economics, Financial Times Prentice Hall, 2001, ISBN: 0273646036

Needham D et al, Business for Higher Awards, Heinemann, 1999, ISBN: 0435453149

Parkin M, European Economics, Pearson Education, 2002, ISBN: 0201596083

Sloman J, Economics, Financial Times Prentice Hall, 2002, ISBN: 0273655744
Journals

Harvard Business Review

The Economist
Websites

www.carol.co.uk provides company annual reports online

http://catalogue.bized.ac.uk part of Bized website, provides useful web links

www.census.gov/ipc/www Census data

www.corporateinformation.com provides corporate information and company reports

www.ecowin.com global financial and economic data

www.ermuk.com/ERM/LOC/erm_uk.NSF website of ERM, environmental management consultancy

www.oheschools.org Economics of Health Care

www.sosig.ac.uk Social Science Information Gateway

www.statistics.gov.uk National Statistics




  1. Learning and Teaching Methods, including the nature and number of contact hours and the total study hours which will be expected of students, and how these relate to achievement of the intended learning outcomes

Each HND Business module accrues 15 credits and equates to a total learning time of 150 hours. Students will be expected to undertake approximately 105 hours of independent study, including required reading, study, research and completing assignments.

There will be a total of 45 hours class contact time. This will involve a combination of lectures, exercises and learning activities. Students are expected to be active participants in discussions, activities and presentations. The application of theory to practice is an essential element in the development of the students and will be fostered and enhanced by the practical application of theory to work place related events.




  1. Assessment methods and how these relate to testing achievement of the intended learning outcomes




Method of assessment

Learning Outcome

Weighting

Words length

Outline details

Individual

Written Assignment



Subject Specific Learning Outcomes

1. Identify the mission, objectives and responsibilities of an organisation within its environment

2. Investigate the economic, social and global environment in which organisations operate
Generic Learning Outcomes

b) Ability to work and study independently and utilise resources effectively

c) Effective self-management skills


50%

2500 Words

Students will complete an individual written response to the assignment task equivalent to 2500 words that will require them to understand the range of topics covered within this module.


Individual

Written Assignment



Subject Specific Learning Outcomes

3. Investigate the behaviour of organisations and the market environment

4. Explore the significance of international trade and the European dimension for UK businesses.
Generic Learning Outcomes

a) Ability to present structured coherent arguments




50%

2500 Words

Students will complete an individual written response to the assignment task equivalent to 2500 words that will require them to understand the range of topics covered within this module.





  1. Implications for learning resources, including staff, library, IT and space

This is an existing programme module, implications are identical with current programme maintenance requirements.


  1. The Collaborative Partner recognises and has embedded the expectations of current disability equality legislation, and supports students with a declared disability or special educational need in its teaching. Within this module we will make reasonable adjustments wherever necessary, including additional or substitute materials, teaching modes or assessment methods for students who have declared and discussed their learning support needs. Arrangements for students with declared disabilities will be made on an individual basis, in consultation with the Collaborative Partner’s disability/dyslexia support service, and specialist support will be provided where needed.




  1. Partner College: Canterbury College




  1. University School (for cognate programmes) or Faculty (for non-cognate programmes) responsible for the programme:

University of Kent Business School

SECTION 3: MODULE IS PART OF A PROGRAMME IN A PARTNER COLLEGE OR VALIDATED INSTITUTION
(Where the module is proposed by a Partner College)

Statement by the Nominated Officer of the College/Validated Institution "I confirm that the College has approved the introduction of the module and will be responsible for its resourcing"

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Nominated Responsible Officer of Partner College
………………………………………………….

Print Name


…………………………………………………..

Post


..............................................

Date



………………………………………….

Partner College/Validated Institution



Module Specification Template
Last updated July 2010




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