Unit 1: Day 1: a survey of Surveys



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Unit 1: Day 1: A Survey of Surveys



Minds On: 20



Learning Goal:

  • Analyze a variety of surveys or questionnaires taken from different sources

  • Determine the characteristics of an effective survey or questionnaire

Materials

  • BLM 1.1.1

  • BLM 1.1.2

  • BLM 1.1.3

  • BLM 1.1.4

  • BLM 1.1.5

Action: 35

Consolidate:20

Total=75 min

Assessment
Opportunities





Minds On…

Whole Class  Discussion

Being that this is your first day with this class, start by introducing yourself and doing all the first day stuff you would normally do.



Whole Class  Brainstorming

Introduce the first unit of the course – Working with Data, and describe the learning goals of today’s lesson. Ask students to brainstorm and discuss the following questions:



  • What is a survey?

  • Why are surveys used?

  • Are all surveys good?

  • What makes a ‘good’ survey?




If you can find some magazines/ newspapers that have quizzes or surveys in them, bring them use them with the BLMs or in place of them.
Literacy strategy: Brainstorming.
If you have access to a computer lab, students can also evaluate online surveys: E.g.,

http://www.oakton.edu/learn/stressvy.htm

http://medicalcenter.osu.edu/files/survey/stress.cfm

Personality surveys are much better online because they give results.


Depending on how times are modified for the first day, this lesson may need to be continued on the second day – in particular the presentations..

Highlight the difference between an open and a closed survey question.









Action!

Small Groups  Activity Instructions

Have students read through BLM 1.1.1, and modify or add to the list of questions to ask about a good survey/questionnaire.

Tell the class about the 4 surveys/questionnaires topics on BLM1.1.2, 1.1.3, 1.1.4 and 1.1.5 and have them form groups based on the survey/questionnaire they would like to evaluate. Handout one set (there are 2 surveys for each topic) of surveys/questionnaires to each student to read through and discuss with their group.

Expectations/Observation/Anecdotal comments: Circulate while students discuss their surveys as a group and give them feedback/encouragement.

Mathematical Process Focus: Reflecting Students will reflect on the questions given and determine how valid they are and how helpful they will be in analysing data.








Consolidate Debrief

Small Groups  Presentations

Have each group give a short summary of their findings.



Whole Class  Summary

From the presentations given, have the class help you create a list of requirements for creating a good survey/questionnaire.








Exploration

Application

Home Activity or Further Classroom Consolidation

Design 3 open questions and 3 closed questions that can be used a survey to gather data about this class.










1.1.1: A Survey of Surveys
The validity of a survey can be assessed by answering the following questions:
How was the survey set-up?

  1. Who is the survey/questionnaire intended for?

 teens, adults, vegetarians, animal owners, sports car drivers …

  1. What is the purpose of the survey/questionnaire?

 personal evaluation, market research for a product or website or …

  1. Are the questions open (respondents answer in their own words), or closed (respondents choose one answer from a list) or a combination of both


Were all the questions valid &/or appropriate?

  1. Are all questions clear and precise? (i.e., did you always think you knew exactly what the question was asking for?) If not, which ones were not?

E.g., “Approx. how much time have you spent on the internet recently?” vs. “Approx. how much time, in minutes, have you spent on the internet in the past week?”

  1. On closed questions, were all possible answers given?

E.g., how often do you eat cereal?

    • Every day

    • Once a week

    • Once a month

What if you ate cereal 4 times a week, or twice a month?

  1. Were any questions leading questions? (i.e., did any questions seem to point you toward one particular answer?)

E.g., The question “Don’t you think that the Dixie Chick’s comments about the US president where outrageous?” tells the respondent exactly what answer is expected of them. Instead the question should read:

Do you think that the Dixie Chick’s comments about the US president were commendable, outrageous or neither?

E.g., The question “Would you support a change in mascot from our ugly outdated canary to a new improved pelican?” uses words that evoke strong emotions. Instead the question should read:

Would you support a change in mascot from the canary to a pelican?



  1. Are the survey questions relevant? If not, which ones are not? Why?

  2. Are any questions in the survey biased?

Your Task:

In your groups read through the surveys/questionnaires you have been given and think about possible answers that you and others could give.

Overall, which of the two surveys do you think was better? Why?

1.1.2: Matchmaker Matchmaker Make Me a Match

Matchmaker surveys from: http://www.matchmake.com/usa/questionnaires/quest-1.htm



Matchmaker Questionnaire #1 Fun - more radical...

You are?
1) male
2) female

What grade are you in?


12) grade 12
11) grade 11
10) grade 10
9) grade 9
8) grade 8
7) grade 7
6) grade 6
ST) teacher

  1. What age do you prefer to hang with?
    1) doesn't matter
    2) younger
    3) older
    4) same age only
    5) same age and younger
    6) same age and older

  2. Your current hair color is:
    1) blonde
    2) not-so blonde
    3) brown
    4) red
    5) black
    6) mixed

  3. What hair color do you prefer on others?
    1) doesn't matter
    2) blonde
    3) not-so blonde
    4) brown
    5) red
    6) black
    7) mixed

  1. Standing up straight you're:
    1) under 4'9"
    2) 4'9" to 5'0"
    3) 5'1" to 5'4"
    4) 5'5" to 5'8"
    5) 5'9" to 6'0"
    6) over 6'0"

  2. What height do you prefer?
    1) doesn't matter
    2) under 4'9"
    3) 4'9" to 5'0"
    4) 5'1" to 5'4"
    5) 5'5" to 5'8"
    6) 5'9" to 6'0"
    7) over 6'0"

  3. The best thing you have going is:
    1) incredible intelligence
    2) gut-splitting humour
    3) amazing honesty
    4) super looks
    5) compassionate caring
    6) exceptional enthusiasm

  4. What do you look for first in others?
    1) doesn't matter
    2) intelligence
    3) sense of humour
    4) honesty
    5) looks
    6) caring
    7) enthusiasm

  5. The most annoying sound is:
    1) fingernails on a chalkboard
    2) your parents' disco soundtrack
    3) busy signal on the phone
    4) the school buzzer

  1. The most over used saying is:
    1) cool
    2) sweet
    3) dude
    4) hey baby
    5) f'get about it

  2. During a test I:
    1) fire on all cylinders
    2) chug along
    3) hope the hamster in my head doesn't sleep

  3. I get my news flashes from the:
    1) newspaper
    2) internet
    3) TV
    4) radio
    5) bathroom walls

  4. My CD collection has:
    1) 1-10 CD's
    2) 20-50 CD's
    3) they call me DJ for short

  5. When you want to meet someone you:
    1) call them on the phone
    2) send an E-mail / text them
    3) say hello in person
    4) try the mind meld

  6. How many colors are in the rainbow?
    1) about 4
    2) about 7
    3) about 9
    4) let me call my leprechaun friend

  1. After school I usually:
    1) work
    2) sleep
    3) study
    4) shop
    5) hang out

  2. If your life were a candle you would be:
    1) burning bright
    2) flickering in the wind
    3) still waiting to get lit
    4) a puddle of wax

  3. If you saw a friend shop lift would you:
    1) turn the rat in
    2) look the other way
    3) demand a cut

  4. If your bank machine gave you an extra $100, you:
    1) party on
    2) give it back
    3) return it and hope for a reward

  5. When someone says "when pigs fly" do you:
    1) get mad
    2) get sad
    3) ignore it
    4) imagine pigs with wings

  6. If you had x-ray vision would you:
    1) suffer in silence
    2) sit and smile
    3) study to be a surgeon

  7. Rules are:
    1) guidelines for fair play
    2) ok if they are bent a little
    3) made to be broken

  8. On Saturday night you usually:
    1) sleep
    2) hang out with friends
    3) watch TV
    4) take advantage of the empty Library

  9. In the animal kingdom you would be a:
    1) bull
    2) snake
    3) pussycat
    4) lion
    5) crocodile

  10. The best way for someone to notice you is:
    1) introduce yourself
    2) smile and wink
    3) have a friend introduce you
    4) do the worm in the hall

  1. Where do you see yourself in 3 years?
    1) University
    2) working
    3) still in school
    4) what am I? psychic

  2. I spent most of last summer:
    1) at the beach
    2) hanging out at home
    3) travelling
    4) at school

  3. Would you stop to pick up a penny?
    1) yes
    2) no
    3) only if no one saw me

  4. Procrastination is:
    1) something everyone does
    2) everyone but me
    3) a quality I'm proud of

  5. If you missed curfew your excuse would be:
    1) my watch stopped
    2) the line up at the library was huge
    3) I helped a busload of seniors cross the street
    4) I thought you said 1 o'clock

  6. The scariest words are:
    1) you're late!
    2) pop quiz
    3) the phone is broken
    4) the net is down

  7. When you get some juicy info about someone do you:
    1) keep it to yourself
    2) tell a few close friends
    3) post it on the net

  8. Your decisions are based on input from:
    1) no one
    2) your friends
    3) your parents
    4) other family members
    5) the psychic hotline



1.1.2: Matchmaker Matchmaker Make Me a Match (cont)

Matchmaker Questionnaire #5 Cool - more conservative...


  1. You are?
    1) male
    2) female

  2. What grade are you in?
    12) grade 12
    11) grade 11
    10) grade 10
    9) grade 9
    8) grade 8
    7) grade 7
    6) grade 6
    ST) teacher

  1. What age do you prefer to hang with?
    1) doesn't matter
    2) younger
    3) older
    4) same age only
    5) same age and younger
    6) same age and older

  2. Your current hair color is:
    1) blonde
    2) not-so blonde
    3) brown
    4) red
    5) black
    6) mixed

  3. What hair color do you prefer on others?
    1) doesn't matter
    2) blonde
    3) not-so blonde
    4) brown
    5) red
    6) black
    7) mixed

  1. Standing up straight you're:
    1) under 4'9"
    2) 4'9" to 5'0"
    3) 5'1" to 5'4"
    4) 5'5" to 5'8"
    5) 5'9" to 6'0"
    6) over 6'0"

  2. What height do you prefer?
    1) doesn't matter
    2) under 4'9"
    3) 4'9" to 5'0"
    4) 5'1" to 5'4"
    5) 5'5" to 5'8"
    6) 5'9" to 6'0"
    7) over 6'0"

  3. The best thing you have going is:
    1) incredible intelligence
    2) gut-splitting  humour
    3) amazing honesty
    4) super looks
    5) compassionate caring
    6) exceptional enthusiasm

  4. What do you look for first in others?
    1) doesn't matter
    2) intelligence
    3) sense of humour
    4) honesty
    5) looks
    6) caring
    7) enthusiasm

  1. Your favourite season is:
    1) spring
    2) summer
    3) fall
    4) winter

  2. How much time do you spend on the phone each day?
    1) less than an hour
    2) one to two hours
    3) too much

  3. Your favourite milk shake is:
    1) chocolate
    2) strawberry
    3) vanilla

  4. Do you play sports?
    1) regularly
    2) sometimes
    3) rarely
    4) never

  5. How many books have you read in the last month?
    1) none
    2) one
    3) two or more

  6. In the morning you get up:
    1) before the alarm
    2) when the alarm goes
    3) after one snooze
    4) hope the snooze button doesn’t break

  7. What would be the hardest to live without?
    1) a TV
    2) a phone
    3) a computer

  8. You are usually the:
    1) talker
    2) listener

  9. My favourite music is:
    1) alternative / punk
    2) rock / pop
    3) electronica / dance
    4) rap / hip-hop
    5) country
    6) other I prefer:
    1) Coke
    2) Pepsi
    3) milk
    4) water

  1. Your favourite junk food is:
    1) potato chips
    2) pretzels
    3) taco chips
    4) chocolate

  2. After school you:
    1) go home and study
    2) play sports
    3) go to work
    4) go to sleep

  3. I would like a:
    1) Porsche
    2) Jaguar
    3) Mercedes
    4) Bat mobile

  4. If you had a wish what would you want?
    1) money
    2) fame
    3) health
    4) three more wishes

  5. After graduation I plan on a career in:
    1) law
    2) medicine
    3) finance
    4) high tech
    5) other
    6) no plans yet

  6. Describe your clothing style:
    1) a little bit of everything
    2) preppy
    3) grungy
    4) sporty
    5) casual

  7. My best subject is:
    1) math
    2) science
    3) English
    4) drama
    5) gym

  8. What is your ideal vacation:
    1) sun and beaches
    2) tents and camping
    3) snow and skiing

  1. Your favourite fast food is:
    1) burger and fries
    2) pizza
    3) chicken
    4) tacos
    5) sub sandwich

  2. What kind of movies do you prefer:
    1) comedy
    2) science fiction
    3) action/adventure
    4) romance

  3. I prefer to play:
    1) video games
    2) board games
    3) card games
    4) role playing games

  4. You would prefer getting free tickets to a:
    1) sports event
    2) concert
    3) circus
    4) movie

  5. When you open your locker it:
    1) is neat and organized
    2) there is a little bit of clutter
    3) it pours into the hall

  6. If you had more hours in the day you would:
    1) study more
    2) talk on the phone
    3) watch TV
    4) sleep

  7. If you saw someone drop some money would you:
    1) return it
    2) keep it
    3) ignore it

1.1.3: Getting Dirty with Shampoo Surveys
Down Under Shampoo Survey

From: http://www.shortcutshair.com/front/displayQuestionere.php?id=8




1. Martial Status

  • Single

  • Married

  • Widowed

  • Common Law

  • Other

2. Annual Household Income (Select One)



  • $0 - $ $25, 000

  • $26,000 - $50,000

  • $51,000 - $75,000

  • $76,000 - $100,000

  • Over $100,000

3. Types of activities that you regularly participate in:



  • Outdoor activities (such as biking, walking, hiking, skiing, tennis, golf)

  • Water activities (such as swimming, surfing, boating)

  • Gardening

  • Home Improvements

  • Surfing the net

  • Watching TV

  • Reading

  • Shopping

  • Attending live theatre

  • Knitting

  • Travel

  • Going to a spa

  • Exercising

  • Going to the movies

  • Entertaining at home with Friends and Family

  • If other, please specify _____________________________________

4. Number of adults in your household _____

5. Number of children (under 18) in your house _____
6. How much do you spend on clothes/grooming products in one month?


  • $0 - $25

  • $26 - $50

  • $51 - $75

  • $76 - $100

  • Over $100

7. How did you hear about www.dunaturals.com?



  • Magazine Ad

  • TV commercial

  • In-Store Advertising

  • Packaging

  • Friend/Family

  • Belvedere International Web Site

  • Pamphlet

  • If other, please specify ________________________________

8. Is this the first time you've tried Down Under Natural's?



  • Yes

  • No

9. Which Down under Natural's product(s) have you tried: (check all that apply)



  • Kiwi Shampoo and/or Conditioner

  • Papaya Shampoo and/or Conditioner

  • Citrus Clarifying Shampoo

  • 2 in 1 Shampoo

  • Volume Shampoo and/or Conditioner

  • Kukui Colour Care Shampoo and/or Conditioner

  • Straightening Balm

  • Sculpting Putty or Pommade

  • Natural Hold Styling Products (i.e., gels, mousse, hairspray)

  • Extreme Hold Styling Products (i.e., gels, mousse, hairspray)

  • Volume Care Styling Products (i.e., gels, mousse, hairspray)

  • Ultimate Hold Styling Products (i.e., gels, mousse, hairspray)

  • Extra Hold Styling Products (i.e., gels, mousse, hairspray)

  • Curl Care Styling Products (i.e., gels, mousse, hairspray)

  • Body Wash

  • None




1.1.3: Getting Dirty with Shampoo Surveys (Continued)



10. Which of the following brands have you used over the past 3 months (Please Check all that apply)

  • Alberto V05

  • Finesse

  • Infusion 23

  • Pantene Pro V

  • Salon Only Products

  • Suave

  • Dove

  • Frucits

  • L'Oreal Vive

  • Pears by Suave

  • Salon Mode

  • Thermasilk

  • Down Under Naturals

  • Herbal Essences

  • Outrageuos

  • Private Label

  • Salon Selectives

  • If other, please specify _____________________________________

11. When purchasing a shampoo and/or conditioner, which of the following attributes are important to you?



  • Fragrance

  • Quality

  • Performance

  • Value

  • Packaging

  • Price

  • Coupons

  • Product Information

  • Status

  • Availability

  • If other, please specify ______________________________________

12. Magazines I have read in the past six months (check all that apply)



  • Canadian Living

  • Chatelaine

  • Elle

  • Reader's Digest

  • Homemaker

  • Better Homes & Gardens

  • Style at Home

  • Canadian Gardener

  • Good

  • Times

  • Toronto Life

  • Glow

  • WISH

  • Flare

  • If other, please specify ________________________________

13. What influences you to try a product?



  • Magazine Ad

  • TV Commercial

  • In-Store Display

  • Recommendation by a Friend/Family

  • Store Personnel

  • Packaging

  • Received a sample

  • Price

  • Coupon

  • Information pamphlet

  • Packaging

14. I normally make my hair care product purchases at:



  • Drug Store

  • Grocery Store

  • Mass (such as Wal-Mart or Zellers)

  • Club

  • If other, please specify ________________________________

15. What is your most important hair concern? (check as many as apply)



  • Remoisture dry or damaged hair

  • Increase body and volume

  • Keep colour vibrant

  • Improve manageability

  • Increase shine

  • Reduce Frizz

  • Curl Enhance

  • Tame

  • No concerns


1.1.3: Getting Dirty with Shampoo Surveys (Continued)
Rejoice Shampoo 

From: http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=87942


1. How often do you use shampoo a week?



  • Daily

  • 4-6 times

  • 1-3 time(s)

  • Less than once

  • None

2. Have you ever heard of Rejoice?



  • Yes

  • No (If No, please jump to question 8)

3. Have you ever bought Rejoice?



  • Yes

  • No (If No, please jump to question 8)

4. Why did you buy Rejoice? (You can choose more than one answer)



  • Smell

  • Price Discount

  • Trend

  • Ingredients

  • Brand

  • Souvenirs

  • Packaging

  • Suitability to Hair Types

  • Other

5. Where do you usually buy Rejoice? (You can choose more than one answer)



  • Supermarket

  • Convenient Store

  • Pharmacy

  • Grocery Store

  • Other

6. Comments on Rejoice: (Please choose the number that represent your impression)





Very Dissatisfied

Somewhat Dissatisfied

Neutral

Somewhat Satisfied

Very Satisfied

Smell
















Price
















Ease of Buying
















Suitability of Hair Types
















7. QUESTION MISSING





Not at all attractive

Somewhat Unattractive

Neutral

Somewhat Attractive

Very Attractive

Rejoice Character (Image)
















Overall Impression (Including smell, usage)















8. The following are 8 criteria that you will concern when you buy Shampoo. Rank them from 1 to 8



Smell ______

Brand ______

Trend ______

Ingredients ______

Price ______

Souvenirs ______

Packaging ______

Suitability to Hair Types ______


9. Please rate the different products using 0-100 scales. Some of them are the possible new products that Rejoice can be launched. (0: very unwilling to buy; 100: very willing to buy)



Rejoice Sweet Scented Shampoo $35/400ml




Rejoice Sweet Scented Shampoo $30/400ml




Rejoice Pure Conditioner $30/400ml




Rejoice Sweet Scented Shampoo $25/400ml




1.1.3: Getting Dirty with Shampoo Surveys (Continued)
9. Please rate the different products using 0-100 scales. Some of them are the possible new products that Rejoice can be launched. (0: very unwilling to buy; 100: very willing to buy)

Rejoice 2-in-1 Shampoo + Conditioner (Current Product) $25/400ml




Rejoice 2-in-1 Shampoo + Conditioner (Current Product) $30/400ml




Rejoice Pure Shampoo $30/400ml




Rejoice After Ion Treatment Shampoo $25/400ml




Rejoice Pure Shampoo $25/400ml




Rejoice After Ion Treatment Shampoo $35/400ml




Rejoice Pure Conditioner $25/400ml




Rejoice Pure Shampoo $35/400ml




Rejoice Pure Conditioner $35/400ml




Rejoice 2-in-1 Shampoo + Conditioner (Current Product) $35/400ml




Rejoice After Ion Treatment Shampoo $30/400ml



10. If Rejoice launches a new product, which of the following options do you prefer most? (Please choose one ONLY)



  • Pure Shampoo

  • Pure Conditioner

  • Sweet Scented Shampoo

  • After Ion Treatment Shampoo

  • Other ______________________________

11. Please choose the number that represents your Impression for the similarity between these brands.





Very Dissimilar  ---------  Very Similar




1

2

3

4

5

6

7

Rejoice - Pantene Pro-V






















Rejoice - Palmolive






















Rejoice - Dove






















Rejoice - Lux






















Rejoice - Vidal Sasoon






















Pantene Pro-V - Palmolive






















Pantene Pro-V - Dove






















Pantene Pro-V - Lux






















Pantene Pro-V - Vidal Sasoon






















Palmolive - Dove






















Palmolive - Lux






















Palmolive - Vidal Sasoon






















Dove - Lux






















Dove - Vidal Sasoon






















Lux - Vidal Sasoon






















12. What is your age?



  • < 12

  • 12 - 16

  • 17 – 21

  • 22 – 26

  • 27 – 35

  • > 35

13. Gender:



  • Male

  • Female



1.1.4: Picking Apart Personality Questionnaires

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