The term "going natural" has increased in usage these past couple of years among the black community, more specifically black women in said community. But what exactly does this term mean, and what is the function of it



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The term “going natural” has increased in usage these past couple of years among the black community, more specifically black women in said community. But what exactly does this term mean, and what is the function of it? Why are women now* caring about “going natural”? Latoya (owner of Kenky Salon) has the answers. In this documentary centered on the theme of natural hair and what hair means to black woman in particular, Latoya will guide us through the recent fad of going natural. She will discuss the recent natural hair trend, and compare it to the natural hair movement that occurred during the 90s. She will discuss whether or not going natural today had the same political stance, and meaning in the black community it once did 20 years prior. Latoya will also discuss the psychological effects and importance of black woman using their own hair. She will discuss the necessity of moving towards self-love, and the elimination of subconscious self hate. I intend for this to be a Performative Documentary wherein which Latoya will draw on her own personal experiences and relate it to the overall reality of being a black woman in America with natural hair.

The bulk of the documentary will take place inside the salon. We will see stylist styling natural haired woman, and woman without natural hair. I would like to juxtapose these two different styles of hair, and focus on how different it is for a stylist to prepare the hair just right. Some shots will move outside, so as to get a sense of where we are in Harlem. An example of this can be the street signs of where the shop is located. I would also like to include footage of women from the 90s with natural hair, if that is at all possible.



I intend for this documentary to serve as a quick history lesson, and guide of what natural hair means to black women. Black women have been attempting to alter their hair as a result of the dehumanization of the African people in America. As such it seems to me that more than a few of my African sisters have subconsciously lost sight of their inner beauty, and have been misguided by the white media. I hope that after watching this documentary black women will reclaim their heritage by understanding the beauty they already have, and owning their natural hair.


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