must confront head-on the threat which is Warby Parker. A newcomer in 2010, Warby Parker sells online and in its newly-launched retail locations across the country. It boasts in-house made, low cost glasses ($95) with a generous return policy. Additionally, for every pair
Figure 5,6,7. Digital Images from Warby Parker.
purchased, Warby Parker donates a pair through nonprofit partners. Warby offers online customers the opportunity to try on 5 pairs in their home for free (shipping is on them). While the selection is inferior to Zenni, by all accounts the frames are higher quality and Warby has a smartly-designed website with panache that Zenni simply does not have.