Zenni’s greatest threat has materialized from other optical e-tailers emerging with low-cost eyewear. Most setting up shop after Zenni, the competition includes coastal.com, glasses.com, glassesusa.com, 39dollarglasses.com, eyebuydirect.com and goggles4u.com. These online optical stores differ in their marketing strategies. They might offer designer glasses, a myriad of promotions, higher or lower quality, collaboration with a brick-and-mortar for fittings, longer or shorter shipping time, a more or less generous return policy.
While Zenni must continue to hold its ground next to competing e-commerce retailers, it