Take a look. Zenni Optical



Download 6.08 Mb.
Page11/16
Date conversion08.07.2018
Size6.08 Mb.
1   ...   8   9   10   11   12   13   14   15   16


Radio Advertisement


Take a second look” | :30


VO: It is hard not to see homelessness. Yet, somehow we walk by it everyday without batting an eye. And even if you do see homeless Americans, they might not see you. Because eye exams and glasses are just one of the things not accessible for homeless men in women in America. That’s why a portion of every purchase you make at zennioptical.com now goes to putting glasses on homeless Americans. Zenni has taken a second look at homelessness in America, will you?

Take a second look” | :60


SFX: Street noises like car horns, whistles, passersby.
Interviewee #1: She had a stained shirt and a sign. Not sure what the sign said.
Interviewee #2: His shoes were dirty and had holes. He had a coat. No wait- no coat. No coat.
Interviewee #3: I dunno. I don’t think I saw one today.

VO: It is hard not to see homelessness. Yet, somehow we walk by it everyday without batting an eye. And even if you do see homeless Americans, they might not see you. Because eye exams and glasses are just one of the things not accessible for homeless men in women in America. That’s why a portion of every purchase you make at zennioptical.com now goes to putting glasses on homeless Americans. Zenni has taken a second look at homelessness in America, will you?







Internet Pop-Up Advertisement

Take a Second Look” | :15







Video: A casual but well-dressed female age approx. 25-30 years old looks to be in a hurry walking her high-maintenance dog. She walks past the bench initially, then realizes the homeless woman is trying to read the newspaper but is having difficulty. She has no eyeglasses. She pauses, walks back and thoughtfully hands the woman her glasses. The two exchange warm smiles. The homeless woman is now able to read the newspaper in her lap.


Audio: Its time to take a second look at homelessness in America. Every purchase you make at zennioptical.com goes to putting glasses on homeless Americans. Because its time to see things differently.


1   ...   8   9   10   11   12   13   14   15   16


The database is protected by copyright ©dentisty.org 2016
send message

    Main page