Social Media – History and Components Sajithra K, Dr. Rajindra Patil



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Components of Social Media


Social media thus is an evolution of word of mouth that scaled up by leveraging the pervasiveness of Internet.

The major components of social media span are 1) Social Networking 2) Micro blogs 3) Blogs 4) RSS Feeds 5) Widgets 6) Linking and posting 7) Content Rating 8) Bookmarking sites 9) Audio podcasting 10) Video podcasting





This paper tracks the History of Social Media and tabulates the various components of Social Media. The study concludes that Social Media is an explosion of word of mouth networks and is different from Digital Marketing that does not always rely on social interactions. Utilizing Social Media for Marketing is an inorganic means of building Reach, Engagement and Intelligence whereas Digital Marketing involves Social Media and also the usage of tactics like PPM, banner displays, Online Advertising, Mobile Adverts etc.

1 “Statistics.” Press room. Facebook Web site, accessed January 10, 2011. http://www.facebook.com/press/info.php?statistics

2 Beaumont, Claudine. “Twitter hits 10 billionth tweet.” The Telegraph. March 5, 2010.

3 “Social Networking Habits Vary Considerably Across Asia-Pacific Markets.” comScore press release. April 7, 2010.

4 Source: Anthony Bradley, Gartner

5 Source: http://openmap.bbn.com

6 Source: http://www.giganews.com/usenet-history/index.html

7 Source: http://www.lsoft.com/corporate/history-listserv.asp

8 Jones, Steve, ed. (2002-12-10). "Internet Relay Chat". Encyclopedia of New Media: An Essential Reference to Communication and Technology (1st ed.)

9 Source: www.irc.org

10IRC logs of events of the Gulf War. Chapel Hill, North Carolina: ibiblio. Retrieved 2011-04-08

11 Source: Harmanci, Reyhan (2005-02-20). "Time to get a life — pioneer blogger Justin Hall bows out at 31". San Francisco Chronicle. Retrieved 2008-06-05.

12 Source : Gaudeul, Alexia and Peroni, Chiara (2010). "Reciprocal attention and norm of reciprocity in blogging networks". Economics Bulletin 30 (3): 2230–2248
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