Social Media is an extension and explosion of traditional word of mouth networks. Word of mouth has always been the most effective and trust worthy means of disseminating information. With the enablement of technology, anybody with an internet access and has an opinion can be part of social media. This cultural shift is a force to reckon with for companies.
There were more than 500 million active users on Facebook, 70 percent outside the United States in 2010.1 By March 2010, more than 10 billion messages, or Tweets, had been sent through Twitter since its launch in 2006. By July, that number had doubled to 20 billion.2 50 percent of the total online population visited a social networking site in February 2010 in the Asia-Pacific region,, reaching a total of 240.3 million visitors.3 Social Media is conversation online and cannot be ignored since the customers, investors, critics, fans and competition are conversing in a medium that can be easily manipulated!