Personal Care Products Survey Results



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Personal Care Products Survey Results

A total of 330 surveys were completed among student respondents. Thirty-six percent of the sample was male (n = 120) and 63% were female (n = 210). The following reports the results to each of the questions asked.




  1. What factors influence your decision in purchasing a personal care product? (check all that apply)







Frequency

% Checking the Item

Product ingredients

121

36.7

Product packaging

132

40

Product reputation

256

77.6

Previous experience

285

86.4

Price of the Product

266

80.6

Brand name

219

66.4

Where the product is sold

110

33.3

Advertising

92

27.9

Price offs deals/coupons

158

47.9

Other

9

2.7


Cross Tabs (Frequencies)




Male

Female

Product ingredients

43

78

Product packaging

45

87

Product reputation

85

171

Previous experience

98

187

Price of the Product

98

168

Brand name

81

138

Where the product is sold

41

69

Advertising

32

60

Price offs deals/coupons

53

105

Other

4

5


Other Findings: Product Reputation, Previous Experience with the Product, Price of the Product, Brand Name and Price off deals were most important for females.


  1. What are the three most important factors you consider when deciding to purchase a personal care product?







% Checking the Item (frequency)

Natural ingredients

19% (63)

Product packaging

10% (34)

Product reputation

59% (193)

Previous experience

77% (254)

Price of the Product

65% (213)

Brand name

39% (129)

Where product sold

12% (40)

Advertising

8% (27)

Price offs

--

Other

1% (3)


Cross Tabs (Frequencies)




Male

Female

Natural ingredients

24

39

Product packaging

10

24

Product reputation

59

134

Previous experience

81

173

Price of the Product

80

133

Brand name

50

79

Where product sold

13

27

Advertising

14

13

Price offs

19

31

Other

2

1


Other Findings: Men and women considered Product reputation, Previous Experience with the Product and Price the most important.


  1. Rank in order of preference the three types of personal care products do you use most often?







Rank of 1

Rank of 2

Rank of 3

Body lotions

5% (17)

11% (36)

11% (36)

Body washes

19% (64)

11% (36)

14% (45)

Blemish/acne creams

5% (16)

5% (16)

5% (16)

Face washes

20% (65)

20% (67)

13% (42)

Face moisturizers

3% (10)

5% (16)

6% (19)

Hand care products

1% (3)

4% (12)

4% (14)

Lip balms/moisturizer

13% (44)

9% (29)

12% (41)

Foot care products

--

1% (4)

1% (3)

Hair care products

24% (78)

18% (60)

16% (53)

Other

1% (4)

.6 % (2)

1% (4)


Cross Tabs (Frequencies)





Rank of 1 (male/female)

Rank of 2

(male/female)



Rank of 3

(male/female)



Body lotions

2/15

3/33

12/24

Body washes

38/26

16/20

13/32

Blemish/acne creams

3/13

10/6

8/8

Face washes

20/45

25/42

15/27

Face moisturizers

2/8

4/12

3/16

Hand care products

1/2

6/6

8/6

Lip balms/moisturizer

6/38

3/26

11/30

Foot care products

-----

2/2

1/2

Hair care products

27/51

24/36

19/34

Other

4/0

1/1

4/0


Other Findings: Women’s top three preferences are Acne Creams, Face Moisturizers and Hand Care Products, while men’s top three preferences are Body Lotions, Face Moisturizers and Hand Care Products.



  1. Where do you usually shop for personal care products? (check one)







Frequency

% Selected

Department store

13

4%

Retail Superstore

136

41%

Drug/Pharmacy store

64

19%

Personal Care Specialty store

10

3%

Food/Grocery store

70

21%

Personal salesperson

2

.6%

Online/Internet

1

.3%

Other

1

.3%


Cross Tabs (Frequencies)





Male

Female

Department store

0

13

Retail Superstore

43

93

Drug/Pharmacy store

16

48

Personal Care Specialty store

2

8

Food/Grocery store

45

25

Personal salesperson

0

2

Online/Internet

1

0

Other

0

1


Key Findings: Most women shop for products at Retail Superstores and Drug/Pharmacy Stores, while most men shop for products at Retail Superstores and Food/Grocery Stores.


  1. How much do you spend per month on personal care products on average? (check one)







Frequency

% Selected

Less than $20

191

58%

Up to $50

105

32%

Up to $75

20

6%

Up to $100

3

1%

More than $100

8

2%



Cross Tabs (Frequencies)





Male

Female

Less than $20

95

96

Up to $50

21

84

Up to $75

0

20

Up to $100

1

2

More than $100

1

7


Key Findings: Most women spend less than $50 on average, while most men spend less than $20 on average.


  1. Have you ever used natural home remedies as a substitute for personal care products?







Frequency

% Selected

Yes

103

31%

No

225

68%


Cross Tabs (Frequencies)





Male

Female

Yes

40

63

No

79

146



  1. In selecting from the brands of personal care products in the market, how much care do you take in choosing which one to buy? (circle the number that best reflects your opinion)







Frequency

% Selected

I do not care at all (1)

9

3%

(2)

32

10%

(3)

78

24%

(4)

142

43%

I care a great deal (5)

69

21%


Cross Tabs (Frequencies)





Male

Female

I do not care at all (1)

9

0

(2)

25

7

(3)

41

37

(4)

35

107

I care a great deal (5)

10

59


Key Findings: Most women cared on a scale from 3-5, while most men cared on a scale of 2-4.


  1. Do you think that the various types of personal care brands available in the market are all very alike or are all very different? (circle the number that best reflects your opinion)







Frequency

% Selected

They are alike (1)

17

5%

(2)

92

28%

(3)

117

36%

(4)

82

25%

They are all different (5)

22

7%


Cross Tabs (Frequencies)





Male

Female

They are alike (1)

14

3

(2)

43

49

(3)

34

83

(4)

24

58

They are all different (5)

5

17




  1. How important is it to you that the products you use are made with all-natural ingredients? (check one)







Frequency

% Selected

Very important

22

6.7

Important

77

23.3

Somewhat important

61

18.5

Somewhat unimportant

107

32.4

Unimportant

47

14.2

Very unimportant

16

4.8


Cross Tabs (Frequencies)





Male

Female

Very important

18

4

Important

40

37

Somewhat important

14

47

Somewhat unimportant

29

78

Unimportant

10

37

Very unimportant

9

7



  1. Do you make a conscious effort to look for products made with all-natural ingredients when shopping for personal care products? (check one)







Frequency

% Selected

Yes

62

18.8

No

267

80.9


Cross Tabs (Frequencies)





Male

Female

Yes

19

43

No

101

166



  1. Do you believe personal care products made with all-natural ingredients work better than products that are not made with all-natural ingredients? (check one)







Frequency

% Selected

Yes

88

26.7

No

240

72.7


Cross Tabs (Frequencies)





Male

Female

Yes

30

58

No

90

150



  1. Would you be willing to pay more for a product with all natural ingredients? (check one)







Frequency

% Selected

Yes

119

36.1

No

210

63.6


Cross Tabs (Frequencies)





Male

Female

Yes

30

89

No

90

120



  1. What brands of personal care products do you buy most often? (List brands in the space below)

Open Answer


  1. In general, would you say you are less interested, about as interested, or more interested in personal care products than your peers? (check one)







Frequency

% Selected

Less interested

85

25.8

About as interested

183

55.5

More interested

59

17.9



  1. Compared with others in your peer group are you less likely, about as likely, or more likely to be asked advice about new personal care products? (check one)







Frequency

% Selected

Less likely to be asked

119

36.1

About as likely to be asked

160

48.5

More likely to be asked

47

14.2




  1. In general, how interested are you in trying a new brand of personal care products? (check one)







Frequency

% Selected

Very interested

18

5.5

Somewhat interested

100

30.3

Not too interested

161

48.8

Not at all interested

47

14.2




  1. Are you familiar with a personal care brand of products called Burt’s Bees? (check one)







Frequency

% Selected

Yes

234

70.9

No

92

27.9


Cross Tabs (Frequencies)





Male

Female

Yes

58

176

No

61

31

Key Findings: Most females are familiar with Burt’s Bees, while men are split approximately in half.


  1. How did you first become aware of Burt’s Bees? (check one)







Frequency

% Selected

In-store display

83

25.2

On-line site

2

.6

Free Sample

4

1.2

Gift

13

3.9

Friend/Family

119

36.1

Advertising

5

1.5

Other

11

3.3


Cross Tabs (Frequencies)





Male

Female

In-store display

18

65

On-line site

1

1

Free Sample

0

4

Gift

0

13

Friend/Family

38

81

Advertising

0

5

Other

3

8




  1. Do you currently use Burt’s Bees products? (check one)







Frequency

% Selected

Yes

104

31.5

No

136

41.2


Cross Tabs (Frequencies)





Male

Female

Yes

15

89

No

45

91


Key Findings: Most men currently use Burt’s Bees products, while women are split approximately in half.


  1. Have you ever used Burt’s Bees products? (check one)







Frequency

% Selected

Yes

174

52.7

No

65

19.7


Cross Tabs (Frequencies)





Male

Female

Yes

33

141

No

27

38



  1. Have you ever bought Burt’s Bees products? (check one)







Frequency

% Selected

Yes

124

37.6

No

111

33.6


Cross Tabs (Frequencies)





Male

Female

Yes

17

107

No

41

70


Key Findings: Most women have bought Burt’s Bees, while most men haven’t.



  1. When was the last time you purchased a Burt’s Bees product? (check one)







Frequency

% Selected

Within the current week

12

3.6

1 to 2 weeks ago

13

3.9

3 to 4 weeks ago

21

6.4

Over 4 weeks ago

90

27.3



Cross Tabs (Frequencies)





Male

Female

Within the current week

2

10

1 to 2 weeks ago

4

9

3 to 4 weeks ago

2

19

Over 4 weeks ago

16

74


  1. Are you aware of the variety of products offered by Burt’s Bees? (check one)







Frequency

% Selected

Yes

108

32.7

No

36

10.9


Cross Tabs (Frequencies)





Male

Female

Yes

11

97

No

13

23


Key Findings: Most women are familiar with the variety of products, while men are split approximately in half.



  1. With which Burt’s Bees product(s) are you most familiar? (check all that apply)







Frequency

% Selected

Body lotions

44

13.3

Body Soap

31

9.4

Face washes

21

6.4

Face moisturizers

17

5.2

Make-up and cosmetics

29

8.8

Hand care products

48

14.5

Lip balms/lip moisturizers

124

37.6

Foot care products

33

10

Hair care products

10

3

Travel and gift kits

58

17.6

Other

6

1.8


Cross Tabs (Frequencies)





Male

Female

Body lotions

4

40

Body Soap

2

29

Face washes

1

20

Face moisturizers

1

16

Make-up and cosmetics

0

29

Hand care products

4

44

Lip balms/lip moisturizers

17

107

Foot care products

1

32

Hair care products

2

8

Travel and gift kits

6

52

Other

2

4




  1. What media do you rely on most for information about personal care products? (check all that apply)







Frequency

% Selected

Television

249

75.5

AM radio

2

.6

FM radio

29

8.8

Satellite radio

4

1.2

Newspapers

26

7.9

Magazines

211

63.9

Internet

81

24.5

In-store media and displays

182

55.2

Sales promotions

112

33.9

Other

32

9.7



  1. Which category most closely reflects your age? (check one)







Frequency

% Selected

Under 18 years

2

.6

18 – 19 years

84

25.5

20 – 22 years

208

63

23 – 24 years

20

6.1

25 – 30 years

10

3

Over 30 years

6

1.8

26. Gender? (check one)







Frequency

% Selected

Male

120

36.4

Female

210

63.6





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