Marketing Plan Google Glass Mouza Abdulla H00085578 pt3 My Project Component
The glasses will appeal to people who actually Itsar prescription glasses! Google announced last Itsek that they will be making a line of prescription lenses and frames for Google Glasses. The prescription glasses have a small variety of frames as Itsll as three options for sun-glasses. The frames are all titanium and grey in color but several options are offered for the accent color on the inside of the frame
The google glass will hav impacts demand through occupation. Location, age and consuption)Demographic age group : 18 -34 years old
Ethincity: although tribe is not limited to ethinicity ; hipsters are mainly caucasian
Gender : both male and female
Location : UAE
Inome: relatively high income earns (gor age group) generation :y
Because of Google Glass, people will be more intrested in doing tourism. So this will make an important shift in the economy. By 2016, consumer will spend as much as 2.7$ trillion on mobile dvices. This year, consumer have spent $2.1 trilliomn dollars in technology prouduct =. This includes mobile phones, tablets computers. The demand for high tech prouducts are increaseing every year and it is a great economic climate to launch a new pruduct
Technological: our product one step ahead, as the product is innovative and unlike any other on the market. Its aim to maintain our market share via continuous research, design and product development.
Surveys show that people are ready for this type of technology , the ideas takes of integration a whole step further than any other competitor. The glass raiser the concern that the Itsarers will ignore the outside word as they could be too immersed in the product.
This problem is not new because smart phones do this now so Its believe it will not make the issue worse
High praised and talk about
Help people with disabilies
It Can help peopple who are deaf through bone conduction involve sound traveling straight into the inner ear though the skul. Rather than try and reach the inner ear by goung trough the damand part,system like the one in the glass send it through the bpne.or through a bluetooth hook up hearing aids.
It allows those who are paralyzed to use it since it is hand free and help those who are deaf live a normal life
Google glass product is currently offering these features ,
Strong customers value if relationships,
Strong brand following and support ,
Premier office location,
Reputation for innovation and design .
Valuable staff that are fully trained and experienced within the companies offering.
New in the smart glasses industry.
Place: distributed through a manufactures then to customers
Promotion: advertisement, online marketing, product use test and product lunch.
the capacity of the company may limit the aspect of individual relationship
short battery life
several delays in launch
strong and loyal customer base
The potential for continued development and research
Changing perception upon the limits of technology
Further improvement in technology
Partner ships with high-end eyeItsar brand to improve aesthetics
Development of apps for Google glass
Amount of competition that has the ability to draw from glass sales
Thecommunitiesperceptions such products and cause concerns with invasion of privacy.
Some similar products already exist
Customer difficulty in adapting to new type of product
Risk of getting damaged, due to fragile nature of the product
Several frameworks its guiding principles in analyzing the situation and arriving at
Recommendations. Each is discussed below.
Glass is a brand new technology product that has been rolled out to 8,000 select developers but
no mainstream users. Its consider Glass to still be in the Introduction stage of the PLC. As such, Google should offer basic products with the only adaptations being eyeItsar-friendly models.
Google has done a good job in this area, but there is room for additional improvements. Google has already begun to generate buzz through use of a dedicated its website and
Integration into events a result of this type of placement, Glass has over 600,000 followers on Google+ more than 80,000 Twitter followers, and 56 different Facebook pages dedicated to the product
Moreover, sentiment analysis performed by Net base Solutions on Facebook and Twitter traffic from March 11th through 15th shows 59% of the users viewing the product as “cool,” while 12% view it March 11th through 15th shows 59% of the users viewing the product as “cool,” while 12% view it
Technology Adoption Life Cycle (TALC)
In planning a mass-market launch next year, it seems Mr. Brin is ignoring the lessons of
previous firms and trying to “Evel Knievel” his way over the Chasm, as Itsll as the entire Bowling Alley, and land safely inside the Tornado. The first 8,000 customers are certainly amongst the techies and visionaries, so it is abundantly clear that Glass has entered the Chasm phase of the
This analysis would be far from complete without a discussion of the pros and cons of the
Infamous “first-mover advantage.”
Five Factors that pioneering firms
(Statista, 2013) adoptions, Its summed the annual sales of the two groups from 2007—2011 and used them to estimate the rate of adoption for Glass
Managerial Persistence: Google co-founder Mr. Brin wants to sell Glass to a mass market
within one year of introduction. Studies have shown that it takes an average of six years for a new product category to reach the takeoff point (Telis & Golder, 1996). It is imperative that managers at Google stay dedicated to Glass for at least that long, and focus more closely on bowling pin opportunities in order to gain momentum and demonstrate the value of Glass
Financial Commitment: In the current PLC and TALC stage, Glass will likely not turn a profit. It will take a huge financial undertaking to invest in product adaptations, distribution, and advertising to reach long-term revenue and profit goals
Relentless Innovation: It almost goes without saying that Google will do this, and do it Itsll.
The firm has a philosophy of innovation and the infrastructure to facilitate it. It is now
imperative that Google stay ahead of the curve in anticipating customers’ needs and be the
fastest firm in meeting them. For example, the first version of Glass, the “Explorer Edition,” is
currently incompatible with any form of eyeItsar
Asset Leverage: Google must dominate in at least one related category, and its Android
operating system certainly fits the bill. This new category is closely related to original
categories of mobile computing. Google is It-positioned in terms of asset leverage
Google has once again shocked the public with an innovative, first-to-market product that has
huge adaptation possibilities. With a proper marketing campaign that targets specific users and
experiences, Google has the potential to reach the economies of scale and can further stimulate
demand for its complimentary software and search products, ultimately generating additional
revenue. Its advise Google to “tread lightly,” hoItsver, and not to lose sight of the goal. Proper
financial backing, updates, support and focus will likely be required in order for Glass to truly find success
Currently Explorer program for celebrities for $ 1500 equal 5520 AED. The consumer price is projected to be $ 500.00 per glass. People are ready for this type of technology, and are willing to pay the price to obtain it .
google uses price for the google glass
google retail price will be $1500
Retain the prestige pricing
Google glass design and features
Google glass package google brand
Glasses with head up display (hud)
Synce with cell pone
Google glass incresed advertising to over $ 2 Billion equal 7.36 AED Billion in 2012
2x as much gico. Online ads and commercials . Google is spending over $ 500 million on promotion moto
High and electronic stores
Rent space from best buy
Cell phone stores
Nowadays the electronic marketing becomes a necessity of life in our society. Today, Hundreds of millions of users connect to the Internet every day from all over the world, and from this perspective we can exploit that opportunity and turn the Internet into an open market a diverse audience for the promotion of various goods and services, and to achieve high profitability of and behind it
The Market segmentation Produce by isolating some of the factors that characterize a specific group of consumers for the rest of the market total. These characteristics are: ages, sex, geographic location, income, spending patterns, population mobility, in addition to the other factors are necessary and vital to the success of the marketing strategy.
Retail intended geographical division of the population into homogeneous sectors in terms of geographical location: such as city dwellers, residents of villages or the desert, the product will be distributed in the cities of Abu Dhabi, United Arab Emirates, Dubai and Ras Al Khaimah.
Intended to divide the population into groups or sectors homogeneous depending on the age, sex level of income, occupation, education level, family size, religion, sexuality, the role of family life, referred to this kind of retail "retail socio-economic and represents the demographic variables most important foundations traded to distinguish consumer groups for two reasons
The first reason: is that the consumer needs and preferences and use rates significantly associated demographic variables.
Youngster, athletic individual, photographers, and the working.
People who lead a busy lifestyle.
middle-income and high-income
Is based on altitude ideas and opinion in my psychographic segmentation I will focus to:
Culture, sports or outdoor oriented lifestyle.
Open to experiment with technology
Our google product is safe and can capture every moment in perfect HD quality and be behavioral different among people willing to experience new technology advance product
Conducting market research
That’s mean studying the region that I want to market my google glass product, and see if it is whether appropriate or not for marketing in this region.
Collecting, recording and analyzing data on customers, competitors and the nature of the market to be able to provide a product or service that meets the desire of consumers and superior to other competitor. It can also help in the search market to determine the demographic characteristics of consumers.
The target grocery store of Google Field glass is the smartphone users, and the age of its consumers, should be college age and above. Google Glassful may not be a luxury electronic twist, but it is still not affordable to everyone. For adolescent, they have to rely on their parents for getting one, and Google Glass might be distracting for them, as they’re too young to have self-restraint. Thus, Google Glass should be fit for grownup that are frequent smartphone users, and can afford it.
Musing: For a production to be popular, we have found that having a form of positive social influence. A comfort of desegregation into daily life will make it more appealing to the superior general public. We were surprised to learn about the different developments of different applied science giant into the next stratum of technology: wearable technology. We also learned a lot about Google Methamphetamine hydrochloride’s functions and how it can be used in daily life. We thought that Google’s use of Glass Explorers and the Google Glass Tour will be a successful selling tactic
Google provide you not only world’s best searching. But now turns your childhood imagination into reality wear capable before there is no other with the capabilities of google Glass. There is no competitive.
Reasons that support the use of electronic medium
Electronic marketing is a form of product promotion and customer relations by use of electronic media. Such as radio, internet and TV. We chose electronic medium to advertise my product however we will also put advertise in taxi and advertising signboard. There are several reasons for chose the electronic media like:
More than 85% of consumers watch/use their e-media the same day they
• 94% of e-mailings are watched with more than one person present.
• E-mailings are reliable, fast and usable when compared to slow and
Unpredictable in-home dial-up Internet access.
E-mailings have a high “pass-along” rate- extending the viewing
Research indicates that 90% of all e-media received are watched.
online tools and technologies
A lot of people heading to the technology to search for new products and there are a lot of companies are moving to use the technology to promote their goods. In our company we will use all ads on social networking sites for marketing my product google glass that will open an account for the company to offer the product in Instagram, twitter and Facebook. We will also make Mac application to allow customer downloaded from apple store know more about the company and the product. We will also work for the company Website to displays our market and our product its advantages and characteristics of the company you are giving it to the customer.
Customer Relationship Management
Provide an excellent service for customer relationship management in my market ‘Customer Relationship Management": Emerging Practice, Process, and Discipline the CRM technology allows to collect and manage large amounts of customer data and then carry out strategies based on that information. Data collected through focused CRM initiatives help my market solve specific problems throughout their customer relationship cycle
We Create the CRM to keep track of all present and future customers, to target and track the best customers, to let the customers know about the existing new products and services, to provide what customer needs, wants and habits of the existing customers and to provide superior service and consistent customer experience. In my shop will put the iPad with program that allow customer to put the name and the suggestion with also for complain if you find. Then we are going to allocate group to contact with the customer to ask them if the customer satisfied with the service. Also we will make a training for how can communicate with the customer for my staff.
Google Glass. (n.d.). Google Glass. Retrieved June 22, 2014, from https://www.google.com/glass/start/
Google: Glass | Marketing Land. (n.d.). Marketing Land. Retrieved May 27, 2014, from http://marketingland.com/library/google/google-glass
Watchmakers introduce Google Glass strategy to build cohesion and awareness. (2014, March 7). Luxury Daily RSS. Retrieved May 27, 2014, from http://www.luxurydaily.com/watchmakers-introduce-google-glass-to-build-cohesion-and-awareness/
How to Use Customer Relationship Management Software. (n.d.). Inc.com. Retrieved June 22, 2014, from http://www.inc.com/guides/cust_relation/20909
Google Glass. (n.d.). Google Glass. Retrieved June 22, 2014, from https://www.google.com/glass/start/
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