Mariana Silva Choosing Glasses
Date conversion 08.07.2018 Size 7.7 Kb.
/ Project Brief
The Eyeglass Manual
Project summary: develop a site that helps its audience find the ideal pair of eyeglasses, as well as inform them about how to do so and digitally try on glasses chosen from a catalogue of brands.
Information regarding face shapes and frame types
Information about brands and external links to their sites
Ability to find retailers for specific eyeglass models and brands
Catalogue containing models from 10+ brands
Ability to try on glasses from catalogue, through webcam photographs
Desired domain name: www.eyeglassmanual.com
Audience description: 20-40 year old, tech savvy, middle to high income, brand conscious personalities.
Audience objectives/goals: read about why some glasses look better on certain features, learn about high-class brands that manufacture eyewear, find local retailers, find which pair of glasses fits their face the best
Current perception: n/a
Desired perception: user-friendly, sophisticated, simple
Strategy: select imagery, typography and a color palette that fits the desired perception.
Primary message: sophistication, exclusivity
Strategy: copy will be well written, intelligent; images will portray beautiful, young people in high contrast and clean backgrounds
Customized questionnaire that helps the user find their perfect pair
Ability to see any chosen pair of eyeglasses on yourself, through webcam
Understandable information about face shapes, frame types and colors
Showcase of 10+ different brands and models sorted by category, color, etc.
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