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DAY ONE: Tuesday 25th May 2010
Making 3D Work: Optimal Business Models and Services
08:50 Informa Welcome & Speed Networking Session
Julia Glotz, Editor, Informa Telecoms & Media 09:10 Broadcaster Case Study: Leading the Way in 3DTV
HD, an infrastructure that provides a real framework for future innovation
Utilising existing HD set-top boxes to deliver the new technology
The case for polarised lenses – safe, efficient and cost-effective
Planning to offer movies, entertainment and sport to customers in 3D
Speaker: Gerry O’Sullivan, Head of Strategic Product Management, BSkyB
09:25 Vendor Slot A: Turning 3DTV into a Profitable Reality
Vendors of 3DTV technology are invited to illustrate the rationalisation for 3DTV, highlighting feasible routes to achieving maximum quality and ROI.
09:45 At The Forefront of Technological Advancement
Progressing the intention to forge ahead with the 3DTV technology
Plans for rollout and expansion in coming years – how will the 3D business model work?
What do Korean audiences want? Meeting consumer needs
Projections and forecasts for coming years
Speaker: Dr. Sang Il Park, Project Manager of Research & Development, Korea Communications Commission,Korea
10:00 Broadcaster Case Study: Launching 3DTV Content on TV Globo
Initiating 3D content and paying special attention to production, coding, and broadcasting issues
TV Globo Experience in Carnival 3D – 2009/2010, soap operas, ballet dancing, etc.
Anticipations for the 3D market in South America and the content which will draw the greatest audiences
Speaker: José Dias, Director, Multimedia R&D Department, TV Globo, Brazil 10:15 3DTV – A Bright Hope for the Future
The potential for 3DTV and what it means for the future of television
Plans to launch ESPN 3D later this year
Reflections on the launch of the first sports-themed 3D film produced by ESPN and Disney in 2009
Results from our 3DTV Sports telecast of No. 4 USC at No. 6 Ohio State
Evaluations of workflow operations, 3D camera positioning, transmission changes and fan reactions to 3D versus 2D
Invited Speaker: Bryan Burns,Vice President of Strategic Business Planning
and Development, ESPN
10:30 Networking Break & Exhibition Visit
Setting Standards for Success
Chair: Simon Gauntlett, Technology Director, Digital Terrestrial Group
11:30 3DTV: Past, Present & Future
How did we get here? Where are we going? Is past performance indicative of future results?
3D Past: What can we learn from previous technological changes? Motion, sound, colour, HD.
3D Present: Where are we now? Technology, content, finance, vision.
3D Future: What needs to happen for 3DTV to be a success? Standards, bandwidth, experience, conversion.
Speaker: Neil A. Dodgson, Senior Lecturer, Computer Laboratory, Univ. of Cambridge (United Kingdom) 11:50 Panel Discussion: Promoting Effective 3D Standards to Ensure Effective Reliability and Compatibility
Establishing a delivery pipeline with a set of standards or agreements, screens and a business model
Production and content standards needed to cover cable, satellite, mobile, Internet and terrestrial broadcast
Standards for home distribution via Blu-ray, TV, STB and PC
Finding a commercial and technical balance
Should 3DTV be fully standardised? Can more than one 3DTV technology co-exist?
Will screen manufacturers produce displays that support all 3D standards together in one device? How will this be possible?
Rick Dean, Chairman, 3D@Home Consortium
Peter Symes, Director of Standards and Engineering, SMPTE
Stuart Lipoff, Chairman of the Consumer Electronics Society Standards Committee, IEEE
Steve Venuti, President, HDMI
Dr. Hans Hoffmann, Program Manager, Technical Department, EBU 12:40 Lunch & Exhibition Visit
Kevin Baughan, Director of Technical Strategy, Virgin Media
Colin Smith, Technical Analyst & 3D Consultant, ITV Interactive
Steve Knibbs, Chief Operating Officer, Vue Entertainment 14:15 Vendor Slot C: Harnessing the Power of QoE
Vendors are invited to illustrate to broadcasters how Quality of Experience can be a make-or-break factor in creating loyalty among viewers, demonstrating helpful technologies to ensure best possible quality services post-launch. 14:35 Unleashing the Power of Sport Entertainment through 3D
FIFA’s resolve to produce 25 matches from the 2010 FIFA World Cup South Africa in 3D in co-ordination with a number of licensees
Why 3D technology is so important for sport today
Expectations as to the viewing experience on the small screen – anticipating the reaction of fans
Speaker: Niclas Ericson, Director, TV Division, FIFA Continued overleaf...
Special Focus: 3D Content Uncovered continued... 14:55 Panel Discussion: Making 3D Content Work in the Home Context
3D sport – broadcasting premier league football, major international games and preparing for the Olympics in 2012
Documentaries, cartoons, films and advertising - observations from case studies and trials to date
Considering the potential for 3D advertising
Issues in changing generic content into 3D or converting 3D films for TV
Investigating VOD and content interactivity – what do consumers want?
Could 3D spell the end for 2D film as we know it?
Niclas Ericson, Director, TV Division, FIFA 15:25 Networking Break & Exhibition Visit
Chair: Simon Gauntlett, Technology Director, Digital Terrestrial Group
16:25 Maximising Profitability and ROI
3DTV’s potential as a premium advertising proposition for commercial broadcasters
Utilising 3D content which already exists at the consumer level including cinema, games and other content
Considering the associated cost of 3DTV systems compared to 2DTV systems and the premium that the consumer has been willing to pay for other features to date
How can broadcasters capitalise on the public’s appeal for the 3D format?
16:45 Panel Discussion: 3D’s Relevance For Applications Across Multiple Devices
Considering a wide range of 3D uses for PC, TV, STB and Blu-Ray including 3DTV, cinema, games, entertainment, advanced 3D audio applications and in education
How will 3D teleimmersion and remote collaboration influence the future creation of content?
Can 3DTV technology be applied to business? How might it be used with medical and biomedical applications?
Panellists will include a selection of top speakers from across the delivery chain.
17:20 End of Day One.
DAY TWO: Wednesday 26th May 2010
Content Capture, Delivery and Display
Chair: Dr Sean McCarthy, Chair of the 3DTV Working Group, MPEGIF
09:00 Speed Networking Session and Opening Remarks from the Chair
Japanese technology companies leading the way with 3DTV
Results from special stereoscopic 3DTV broadcasts and their role in popularising the medium in Japan
Expectations for the Japanese 3DTV market in the next few years – where is the market going?
Speaker: Tsutomu Taguchi, Acting Director, Research and Development Office, Global ICT Strategy Bureau, Ministry of Internal Affairs and Communications, Japan
09:25 Driving the 3DTV Market in Taiwan
Successful development of 3D imaging and display technologies to date
Forecasts for the future growth of the 3D imaging and display market
The power of 3DTV to create many new and lucrative business opportunities
Establishing the 3D Interaction & Display Alliance (3DIDA) to drive the market forward
Speaker: Golden Tiao, Deputy General Director, ITRI & President, 3DIDA, Taiwan 09:40 Korea: Forging Ahead With New Technologies
Standardising 3D decoding technologies in MPEG and developing a technology verification system of 3D DMB
Building a high-definition 3DTV camera, video multiplexer and de-multiplexer and 3DTV receiver
Our experiment which has seen a 3DTV broadcasting system through to fruition
Developing a glass-free, personalized 3D broadcasting technology in development of next-generation DTV core technology
Namho Hur, Realistic Broadcasting System Research Team, (3DTV System Research Team), Broadcasting System Research Dept, ETRI, Korea 09:55 Panel Discussion: Advancing 3D Solutions in Asia
How and why Asia is placing itself at the forefront of technological advancements in 3DTV
Collaborative efforts to advance 3D technology and markets
Standards recommendations for content creation and displays that will ensure comfort for the viewer
Anticipations for the growth of the market
Tsutomu Taguchi, Acting Director, Research and Development Office, Global ICT Strategy Bureau, Ministry of Internal Affairs and Communications, Japan
Namho Hur, Realistic Broadcasting System Research Team, (3DTV System Research Team), Broadcasting System Research Dept, ETRI, Korea
Dr. Sang Il Park, Project Manager of Research & Development, KoreaCommunications Commission,Korea
Golden Tiao, Deputy General Director, ITRI & President, 3DIDA, Taiwan 10:30 Networking Break & Exhibition Visit
Capturing, Creating and Editing 3D Content
11:20 Vendor Slot E: Capturing 3D Content Effectively
Vendors are invited to demonstrate optimal solutions for capturing 3D on film and/or converting existing 2D film to a 3D format. 11:40 Vendor Slot F: Efficient Solutions for 3D Editing and Image Manipulation
The importance of image manipulation is vital to keep the viewer immersed in a consistent 3D environment. Vendors are invited to illustrate their solutions to enable images to be manipulated, vertical misalignments corrected, and horizontal image translation to be undertaken. 12:00 Panel Discussion: 3D Scene Capture, Processing, Encoding and Representation
Best techniques for capturing 3D scenery, processing captured data and displaying the results in 3D
3D audio-visual scene capture and reconstruction techniques for static and dynamic scenes, filming at a distance and up close
Effective synchronization and calibration of multiple cameras
Multi-view and multi-sensor image and 3D data processing
Holographic camera techniques and mixing of virtual and real worlds
Ensuring seamless integration to deliver full-scale, realistic 3DTV on the small screen
José Dias, Director, Multimedia R&D Department, TV Globo, Brazil
Plus a selection of top speakers from across the delivery chain.
12:30 Lunch & Exhibition Visit
Transport Technology and Data Requirements
13:45 Broadcaster Case Study: Preparing for A 3D Future
The need to be ready to embrace 3D
Collaborating with Intel to develop a set-top box that can deliver high-definition 3D video and integrating streaming content from the Web
Bluetooth-enabled, motion-sensitive remote that lets viewers point at the screen and click to make a selection
Supporting 3D games as well as movies and TV broadcasts
Speaker: Georges Penalver, Senior Vice President of Strategy and Development, Orange 14:00 State of the Art in 3DTV Content Delivery with A Focus on