Driveline retail merchandising



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DRIVELINE RETAIL MERCHANDISING Confidential- AM

Client: Valassis Communications

Retailer & Number of Stores: Family Dollar

Project: FD Valassis POP Placement Cycle 4

In-store, Plan Prep & Reporting Time: varies by POG

Project #: 1014053

Field Support Hotline: 1-888-824-7505, Ext. 6

Dates: 4/7/14 – 4/11/14

Product Line & Dept: Multiple

Project Materials:

On the Web

Shipped to your HOME

  • Project instructions

  • LOA




Please do not visit and report without VALASSIS components. If you do not receive components by Friday, 4/4/2014 please call Field Support to reorder

  • (1) Box containing store specific POP kits/hardware for each store you are assigned to shipped directly from VALASSIS

  • SELECT STORES ONLY CHECK POG ID ON WORK ORDER – (1) Box containing DEALPOP shipped from INSIGNIA – if you do NOT receive this shipment, you may PROCEED with store visit if you have shipment from VALASSIS

Objectives:

  • Remove POPs

  • Install POPs based on store specific packet shipped to your home

  • Install Wedge Tactic (Select Stores Only)

Important Things to Note:

  • ALL stores will have a specific set of POP materials that will be installed. Shipped to your home was a box from Valassis that contains (1) packet for each store assigned to you. The store # is on the packing slip which is also included in the store specific packet. If you do NOT receive this shipment, you cannot visit the store assigned to you. All stores will have various combinations of POP materials to install. Install what is included in packet for that specific store only. DO NOT install a packet that is not assigned to that store!



Valassis Store Specific Kit


  • Each store should have a YELLOW Valassis box which is used for storage of POP items and hardware needed to install items.




  • Each POP item has a tactic ID # printed on the item. You will need to provide reporting for each tactic ID# that is assigned to each store you are servicing

In-Store Tasks:

  1. Check in with store manager and hand them the letter of authorization.

REMOVE POP

  1. Listed below is the list of potential POP items that will need to be removed during this store visit.

  2. On your store specific work order, you will find a list of POP items that are assigned to that specific store which will need to be removed. If you cannot locate a POP item on sales floor select the option “Yes Store Removed” when reporting.

  3. Place any hardware in the YELLOW Valassis box which should be located in back room. If store does not have Yellow box note this on your work order and place hardware in back room in the Materials Hold Area.

List of items for removal:

Category

Tactic ID

Product Description

Primary Placement Option1

Alternate Placement Option2

Alternate Placement Option3

Laundry

0114_AP_3911

P&G Tide ADPOP

Place directly in front of Tide Original Scent Liquid Laundry Detergent

Place within 4 feet of Tide Original Scent Liquid Laundry Detergent

Place within 4 to 8 feet of Tide Original Scent Liquid Laundry

Laundry

0114_AP_3997

P&G Downy ADPOP

Place directly in front of Downy Unstoppables Fresh

Place within 4 feet of Downy Unstoppables Fresh

Place within 4 to 8 feet of Downy Unstoppables Fresh

Breakfast

0314_AP_4172

General Mills Free Milk - ADPOP

Place on Cooler Door in front of the Milk

Place in the cereal aisle

 

Personal Care

0314_AP_4188

Kotex AdPOP ADPOP

Place directly infront of Kotex Maxi Pads

Place with in 4 feet of Kotex Maxi Pads

Place within 4 to 8 feet of Kotex Maxi Pads

Frozen

0314_AP_4312

Tyson AdPOP

1st within 4 feet of Tyson Chicken Nuggets & put 2nd in aisle with Ranch Dressing, ketchup & sauce

1st within 4 feet of Tyson Chicken Nuggets & put 2nd in aisle with Ranch Dressing, ketchup & sauce

1st within 4-8 feet of Tyson Chicken Nuggets & put 2nd in aisle with Ranch Dressing, ketchup & sauce

Paper

0314_AP_4447

P&G Puffs HARTFORD ADPOP

Place directly in front of featured Puffs Plus Lotion facial tissue

Place within four feet of featured Puffs Plus Lotion facial tissue

Place anywhere in facial tissue section

Paper

0314_AP_4448

P&G Puffs - ALBANY - ADPOP

Place directly in front of featured Puffs Plus Lotion facial tissue

Place within four feet of featured Puffs Plus Lotion facial tissue

Place anywhere in facial tissue section

Paper

0314_AP_4449

P&G Puffs - MILWAUKEE - ADPOP

Place directly in front of featured Puffs Plus Lotion facial tissue

Place within four feet of featured Puffs Plus Lotion facial tissue

Place anywhere in facial tissue section

Paper

0314_AP_4450

P&G Puffs - BUFFALO - ADPOP

Place directly in front of featured Puffs Plus Lotion facial tissue

Place within four feet of featured Puffs Plus Lotion facial tissue

Place anywhere in facial tissue section

Laundry

0314_APT_4248

Clorox Clean Up - ADPOP with Tearpad

Place in front of Clorox Clean Up Spray in the cleaning product category

Place within 4 feet of Clorox Clean Up Spray in the cleaning product category

Place in the cleaning product category or aisle

Paper

1113_AP_3405

Scotts Bath Tissue ADPOP

Place directly in front of Scotts Bath Tissue

Place in aisle/category within 4 feet of Scotts Bath Tissue

Place in aisle/category within 4-8 feet of Scotts Bath Tissue

INSTALL POP

  1. Each store will have a specific set of POP materials that will be installed. Be sure to bring the correct store packet to the store you are assigned to complete the visit in.

  2. Listed below are all items that could potentially be installed in the store. Install the POP items based on the placement location guidelines below. NOTE: Each store is different and will not have all POP components for all stores.

  3. Additional information for specific POP items/tactics are also included below.

    • If the hardware included in the kit cannot be used due to the store shelf conditions, you may use other hardware located in the Yellow Valassis box to try and install.

    • If a POP item is damaged, do not install, record this on your work order.

    • If the Primary location is not available for POP placement, you can place item in the alternate locations

Install Item Listing:



Category

Tactic ID

Product Description

Primary Placement Option1

Alternate Placement Option2

Alternate Placement Option3

Laundry

0214_AP_4127

P&G Gain Fling ADPOP

Place in front of Gain Flings ORIGINAL SCENT

Place in front of ANY Gain Flings

Place in front of Gain or as close to it within category aisle

Laundry

0214_AP_4132

P&G Tide - multi products ADPOP

Place in front of Tide Plus Ultra Stain Release at eye level

Place in front of Tide Plus Febreze at eye level

Place in front of Tide Plus a Touch of Downy at eye level

Personal Care

0314_AP_4192

P&G BUTTERFLY - Venus Butterfly ADPOP

Bookend with existing sign 0314_AP_4192 in front of Venus Razors

Bookend with existing sign 0314_AP_4192 in front of Any Venus (system, blades, disposables)

Bookend with existing sign 0314_AP_4192 in shaving cream aisle if razors are in glass case

Bath & Body

0414_AP_4388

P&G Replaced Creative Outlast -- Secret Paris Sharing AdPOP

Place the Shelftalk In front of Secret Deodorant

Place within 4 feet of Secret deodorant

Place in front of any deodorant

Cleaning HH

0414_AP_4434

Lysol Power & Fresh ADPOP

Place directly in front of feature Lysol Clean & Fresh Multi Surface Cleaner

Place within four feet of featured Lysol Clean & Fresh Multi Surface Cleaner

Place anywhere in the multi surface cleaner section

Bath & Body

0414_AP_4577

P&G Olay Complete AdPOP

Place directly infront of Olay Complete Facial Lotion

Place within 4 feet of Olay Complete Facial Lotion

Place in facial location aisle/category.

Frozen

0414_APT_4433

Klondike AdPOP w/ Tearpad

Place directly in front of featured Klondike Original Ice Cream Bars

Place on the next available door closest to the Klondike ice cream

Place anywhere in the ice cream aisle

Multiple Categories

0414_BP_4379

Gourmet Nuts BladePOP

Place 1st infront of nuts and 2nd in front of Soda

Place 1st infront of nuts and 2nd in front of Cookies

Bookend the nut category

Baby Care

0414_BP_4400

Huggies BladePOP

Bookend huggies diapers in the diaper aisle

BOOKEND within four feet of featured Huggies Diapers

BOOKEND anywhere in diaper aisle

Breakfast

0414_BP_4482

Kelloggs Special K Nourish Cereal BladePOP

Place in front of Special K Nourish Hot Cereal in the cereal aisle. new product, do not place if no product

Place within 4 feet of Special K Nourish Hot Cereal in the cereal aisle. new product, do not place if not product

Place in the cereal category or aisle. new product do not place if no product.

See Call Out

0414_FP_4527

Food Reset FloorPOPs

SEE SPECIAL CALL OUT

SEE SPECIAL CALL OUT

SEE SPECIAL CALL OUT

Breakfast

0414_MP_4500

Fiber One Remnant

Place directly in front of Fiber One Protein Granola Maple Brown Sugar (CEREAL AISLE)

Place within 4 feet of Fiber One Protein Granola (CEREAL AISLE)

Place anywhere within cereal aisle

Paper

0414_WG_4368

Kleenex WEDGE

TURN WEDGE ON. Place directly in front of featured Kleenex facial tissue

TURN WEDGE ON. Place within four feet of feature Kleenex facial tissue

TURN WEDGE ON. Place anywhere in facial tissue aisle.




DP_0-46500-75301

Glade Air Frsh - Lavendar Embrace DealPOP

Validate UPC 0-46500-75301 to shelf tag and place in front of product.

Validate UPC 0-46500-75297 to shelf tag and place in front of product.

Validate UPC 0-46500-75300 to shelf tag and place in front of product.

Special Installation Notes:
Klondike AdPOP w/ Tearpad: (0414_APT_4433) – Due to the small freezer section in Family Dollar, please make sure sign is placed as close to Klondike Ice Cream as possible. 



Klondike POP


AUDIT INSTALLED POP ITEMS

  • Walk store to verify if store has any expired/out of date POP items installed

  • Out of date would be any POP items that are still on sales floor but have an expired date printed on the item.

  • Record total amount of POP items that are expired/out of date.


NOTE: The item numbers loaded in the system for the Gourmet Nuts BladePOP tactics (0414_BP_4379) are: 41443791 and 41443792 to differentiate between each of the signs.
NOTE: The item numbers loaded in the system for the Huggies BladePOP tactics (0414_BP_4400) are: 414444001 and 414444002 to differentiate between each of the signs.
AUDIT HOLDOVER MONITORED POP ITEMS – SELECT STORES ONLY CHECK POG ID ON WORK ORDER

  • The holdover item should be installed in the stores currently. If these POPs are installed currently, you can discard the POP in trash. If these items are not installed, then install during visit.


FLOOR POP INSTALLATION

  • The FloorPOP tactics: 0414_FP_4527 Food Reset Floor POPs are shown below:






  • If a store has 3 food aisles, place 1 FloorPOP in between each food end cap.  If a store has more than 3 food aisles, stagger the placement of the FloorPOP to every other food aisle.

  • FloorPOP should be placed in between 2 food facing aisles in the main walkway so it can be easily seen by the customer before getting to the food aisle.

  • The arrow should ALWAYS point to the food aisle.

  • Wipe the floor with water to get all the dust and dirt off the floor

  • Completely dry the floor prior to installation

  • DO NOT PEEL the backing off the entire FloorPOP – Start at one end or corner.

  • Make sure the FloorPOP is square to the shelving and in the location in front of the product

  • Place one end down and squeegee out the air bubbles as the POP is placed on the floor. Continue to pull the backing while you squeegee.

  • You may need to pull the FloorPOP back up if there are wrinkles or excessive bubbling and re-apply

  • Make sure the edges are squeegee’d flat and wipe down the FloorPOP to remove any streaks.

  • Take Photo


NOTE: The item numbers loaded in the system for the Food FloorPOP tactics (0414_FP_4527) are: 41445271, 41445272, and 41445273, to differentiate between each of the signs.

WEDGE INSTALLATION (APPROXIMATELY 1296 STORES)



  • Verify that the graphics are securely installed.

  • Rotate lock counterclockwise on bottom of the wedge to open. Slide Mounting plate down to remove from the wedge.

  • Pull Activation tab from battery compartment to activate the light in the wedge and then flip the switch to ON.

  • Slide the mounting plate back and rotate the lock clockwise to Close it.

  • Tilt the Wedge at a 45 Degree angle to place the bottom bracket & the locking screw behind the lip of the shelf

  • Tighten the locking screw securely to the shelf & make sure the wedge is securely fastened.

  • Take Photo

Example of Wedge




TAKE PHOTOS AND CHECK OUT WITH MANAGER

  • Take up to (3) photos of various POP installed; take (1) photo of the wedge if applicable; and (1) photo of the Floor POPs.

  • Check out with the store manager and have them sign off on completion of work in store.


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