Dr. G. Rajini,mba.,Ph. D



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Dr.G.Rajini,MBA.,Ph.D

Associate Professor & Head / MBA (Integrated)

School of Management Studies,

VELS University.

Pallavaram,Chennai,India.

Phone:9443377437

Email: dr.rajini.g@gmail.com,rajini.sms@velsuniv.org


Residential Address:

Block No.16.Flat No.2H,Jain Sunderbans,

Guruswamy Salai,Nolambur,

CHENNAI .6000095



Experience



ACADEMICS
From 9th March 2015 -- present position
June 9th ’14 to March 6th ’15 -- Coordinator( Shift II),

Dr.MGR Janaki College of Arts And Science For Women,

Adayar,Chennai.28
June 2011 to June 7th 2014 -- Professor & Head

( Joined as AP & Promoted on 1st Oct,2013)

Dept of MBA,

Ganadipathy Tulsi’s Jain Engineering College

Kaniambadi.Vellore

January 2013 to October 2013-- Additional responsibility as Director -Training & Placement

Aug 2003 to April 2011 -- Assistant Professor & Head,

Department of Management Studies

DKM College for Women(Autonomous)

Sainathapuram,Vellore


INDUSTRY


Nov 1992 to Jun 1997 -- Electrical Supervisor

Co-op Sugar mills,



Tami lNadu (Quasi Government)

Jan 1990 to Dec 1990 -- Apprentice, Tamilnadu Electricity Board.

CREDENTIALS AT A GLANCE


  • Authored a Book on “Strategic Human Resource Management” which was published from Germany and priced 69 Euros.

  • Published 14 papers in International, National and Edited volumes of Books indexed in Scopus, ,Google scholar, Ebsco & Inder science (Switzerland)

  • Invited Guest in Kalaingar Seithigal (TV News channel) for “ Kalvi selvam” (An Education update ) live telecast on 14th July 2015.

  • Member in the editorial board of International Journal of Research and Business innovation,International Journal of Commerce,VELS Management Journal and section editor in International Journal of Electrical Communication Engineering.

  • Joint Secretary in Global Association of Commerce and Business and life member in Indian Society for Technical Education.

  • Guiding 7 Ph.D scholars in the areas of Online marketing, Knowledge Management, Change Management, E-HRM , Lifestyle Management and Brand Management. Indian Examiner for Ph.D thesis of Annamalai University.

  • Presented nearly 30 papers in International and National conferences of repute.

  • Attended FDP’s/MDP’s/Conferences in IIM, IIT, Anna University, Madras University, Loyola, Sri Ramachandra University, PSG Tech, Avinashilingam University and University of Delhi, University of Kerala, VIT-University etc .

  • Resource person for ICSSR sponsored workshop for Ph.D scholars at University of Mysore .

  • Corporate Trainer and consultant for Coromandel International Limited (Murugappa Group) for the past Eight years.

  • Resource person for Entrepreneurial Development programs sponsored by ministry of HRD, India at DKM College for Women, Vellore(Autonomous)

  • Resource person for Academy of prison & correctional Administration, Vellore and Police Training College, Vellore.

  • Occupied as chair person in 5 International Conferences and 4 National level Executive meet and conferences.

  • Won Best paper award in two International Level Conferences and one National Level conference.

  • Conducted Entrepreneurial Development Program sponsored by Micro Small and Medium Enterprises –Development Institute (Govt. of India),Chennai and by NSIC, Chennai and initiated the process of signing MoU with BSNL.

  • Member in UGC’s Women managers in Higher education group. Coordinated and Convened International Seminar, National Conference, Symposium, workshops.Bestowed with National merit certificate in recognition of high position secured in the list of meritorious candidates qualifying for awards from Tamilnadu in SSLC.


QUALIFICATION

YEAR OF PASSING

UNIVERSITY/ INSTITUTION

SPECIALISATION/ ELECTIVE

Ph.D


Aug-2010


VIT- University, Vellore, TamilNadu, India

Strategic Human Resource Management

MBA


(Master of Business Administration)


June-2001

IndiraGandhi National Open University, New Delhi, India




Human Resource Management

BBA


(Bachelor of Business Administration)


May-1996

Annamalai University, Chidambaram, TamilNadu, India

Elements of Insurance

DEEE


(Diploma in Electrical and Electronics Engineering)

April-1989

T.P.E.V.R.N.Govt

Polytechnic,

Vellore


-

SSLC


(Secondary School Leaving Certificate)


March-1986

St.Marys Convent,Vellore

-
EDUCATIONAL QUALIFICATION

Personal Data:

Date of Birth & Age: 02:07:1971 & 45 yrs

Gender : Female Blood Group : B -Ve

Marital Status : Married

Nationality : Indian Community : Hindu,Agamudayar

Passport Number : H8524424 Valid up to : 17 : 01: 2020



DETAILS OF CREDENTIALS
Publications Details : Book - 1
: National - 1
: International - 8

: 5 Papers in Edited Volume of Books


: 5 Abstracts in Books of Abstracts

Book


  • Rajini.G (2011). ‘Strategic Human Resource Management: Theory and Practice’ LAMBERT Academic Publishing,Germany.ISBN:978-3-8454-0200-0.

Journals

  • Rajini.G and krithika. M (2016). ‘A study about interdependence between attitude and perceived risk in online shopping’ International Journal of Management and Social Science Research Review (IJMSRR), Vol.1, No.4, pp. 80-84.

  • Krithika. M and Rajini.G (2016).‘Comparative Review of Two Theoretical Frameworks in Technology based Consumer Acceptance Behavior ’ International Journal of Research in Management, Economics and Commerce , (Impact Factor: 6.384), Vol. 6, No. 4, pp.16-26

  • Rajini.G. (2015). ‘HR Competencies:Cognition of Multiple Constituents’, International Journal of Electrical Communication Engineering, Vol. 1, No. 2, pp.14-24.

  • Rajini.G. (2013). ‘Vital Strategies Discriminating Global and Local Organizations in India’, Global Business Review, Vol. 14, No. 2, pp.225–241. Sage Publication.(SCOPUS INDEXED)

  • Rajini.G. (2015). ‘Factor analysis of attributes influencing consumer behavior towards international brands of electronic home appliances’, International Journal of Research and Business Innovation , Vol. 3, No. 2, pp.1 -8.

  • Rajini.G and Poornima.A (2011). ‘Factors influencing purchase decisions of Two-wheelers’.Int. J.Management Research and Technonogy ,Vol.5,No.1,pp.35-43.

  • Rajini, G. and Gomathi, S.(2010) ‘Strategic imperative of human resource leadership competencies’,Int. J. Learning and Change, Vol. 4, No. 2, pp.147–163. (SCOPUS INDEXED)

  • Rajini.G. and Gomathi.S. (2009). ‘An insight of theories of Strategic Human Resource Management’, Journal of Management Thought and Practice, 1(2), pp.1-19.

  • Murali Manohar, Rajini.G, Vamsi kiran(2002).Personnel audit-Need of the hour,Organisational Management,Vol.17,No.4,pp.3-4.

Books (Edited volumes)

  • Rajini.G. and Gomathi.S. (2005). Utility Analysis of Theoretical Models for Strategic Human Resource Management at a Public Sector Unit, India.In Kale.S.L., Chhabra.S.(eds) Strategic role of HRM in New Millennium. India: IPS Academy, pp. 136-148.

  • Rajini.G. and Gomathi.S. (2009). Conceptual frameworks in strategic Human Resource Management. In Dr. K. Maran, Venkateswara Prasad.B., Hemanth Kumar. V., Priyadharshini.P.(eds) Impact of economic crisis in Global Business Scenario Human Resource Management. India: Anuragam, pp. 60-66.

  • Rajini.G. (2011). Competency Based Human Resource Models:A Vital Source of Competitive Advantage. In Dr. K. Maran, (eds) Competency Building Strategies in Business &Technology. India: Masilamani Pathippagam, pp. 114-116

  • Rajini.G. (2011). ‘A Multivariate Analysis to determine Work life Balance for Nurses’. In Nirmal Kumar.R.T and Arul Rajan.K (eds) Changing Perspectives of Management: Revisiting the Past, Analysing the Present and Exploring the Future. India: HIS , pp. 617-626

  • Rajini.G& Mitra (2014).Impact of Celebrity Endorsement on Purchasing Products Influencing Lifestyle’.In Gina George and Preethi Prabhakharan (eds) Evolve as a lifestyle expertise in lifestyle management. India : Agasthiar Noolagam, pp.273-280

Books of abstracts

  • Rajini.G. and Gomathi.S. (2003). ‘Basis for Ethical decision making in business’ , National seminar on Management in transition, held at University of Madras,

Chennai on 20th and 21st February,2003

  • Gomathi.S and Rajini.G. (2003). ‘Corporate governance in India’, National seminar on Management in transition, held at University of Madras, Chennai on 20th and 21st February,2003

  • Gomathi.S and Rajini.G. (2005). ‘Global era : Need for paradigm shift in Human Resource development to strategic perspective’ ,National seminar on Emerging trends in globalised commerce education-focusing on areas of research, held at DKM College for Women,Vellore on 11th and 12th August,2005

  • Rajini.G. and Gomathi.S. (2007). ‘Transforming HR Managers to Strategic partners (A Comparative Studies)’, International symposium on global business opportunities and challenges, held at Loyola college, Chennai on 15th and 16th February,2007.

  • Rajini.G. and Gomathi.S. (2007). ‘Comparative analysis of comprehensive strategic Human Resource leadership competencies’, International conference on Global business strategy in competitive environment, held at Sri Sai Ram Institute of Management Studies,Chennai during 21st and 22nd September,2007.

OTHER CREDENTIALS

Won best research paper award for the paper titled COMPETENCY BASED HR MODELS: A VITAL SOURCE OF COMPETITIVE ADVANTAGE in the International Conference on COMPETENCEY BUILDING STRATEGIES IN BUSINESS AND TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT held during September 22nd & 23rd, 2011 at Sri Sai Ram Institute of Management Studies, Chennai.


Won best research paper award for the paper titled “MULTIPLE DISCRIMINANT ANALYSIS OF STRATEGIES PREVAILING IN INDIAN ORGANISATION” in the international seminar on Global Business Climate – Impact in India” conducted on 9th October 2009 at Annai Mathammal Sheela Engineering College, Erumapatty, Namakkal district, TN.
Won best paper award for the paper titled ‘HR Metrics :Perspectives of Balanced Score card’ in the national level seminar on Global Scenario of HRM conducted on 9th February 2008 at Kanchi Shri Krishna College of Arts and Science,Kanchipuram.
Papers Presented

Presented a paper titled ‘FACTOR ANALYSIS OF ORGANIZATION CULTURE ATTRIBUTES’in the AICTE sponsored International Conference on Economics, Business, Finance, Human Resource and Technology for Sustainable Development (IEBFHT’13) held during December 20th & 21st, 2013 at Sri Sai Ram Institute of Management Studies, Chennai.


Presented a paper Titled ‘MOBILE SERVICE PROVIDER’S INFUENCE ON THE COGNITION OF DELIGHTMENT IN CRM’ in the AICTE sponsored International Conference on Economics, Business, Finance, Human Resource and Technology for Sustainable Development (IEBFHT’13) held during December 20th & 21st, 2013 at Sri Sai Ram Institute of Management Studies, Chennai.
Presented a paper entitled “TRAINING STRATEGIES: TOOL TO FACE GLOBAL CRISIS” at the International conference on Impact of global crisis in Indian business organized by the department of management studies, Annai Mathammal Sheela Engineering College on 14th September 2012.
Presented a paper entitled “TALENT RETENTION STRATEGIES IN HOTEL INDUSTRY” at the International conference on Impact of global crisis in Indian business organized by the department of management studies, Annai Mathammal Sheela Engineering College on 14th September 2012.
Presented a paper entitled “A MULTIVARIATE ANALYSIS TO DETERMINE WORK LIFE BALANCE FOR NURSES” at the International conference on changing perspective of management: Revisiting the past, Analysing the present and Exploring the Future at Surya group of institutions, Vikravandi TN on 26th August 2011.
Presented paper on “FACTORS INFLUENCING PURCHASE DECISION OF TWO – WHEELERS” in the International conference on “Global Marketing Strategies & Practices” on 8th & 9th October 2010 organized by Nehru Institute of Management studies, Coimbatore, TN
Presented a paper titled “CONCEPTUAL FRAMEWORKS IN STRATEGIC HRM” in the International conference on Impact of Economic Crisis in Global Business Scenario on 24th & 25th September 2009 at Sri Sai Ram Institute of Management Studies, Chennai,TN.
Presented a paper titled “PROMOTIONAL STRATEGIES TO BE ADOPTED BY MOBILE SERVICES TO FACE THE BUSINESS CLIMATE IN INDIA” in the international seminar on Global Business Climate – Impact in India” conducted on 9th October 2009 at Annai Mathammal Sheela Engineering College, Erumapatty, Namakkal district, TN.

Presented a paper titled “MULTIPLE DISCRIMINANT ANALYSIS OF STRATEGIES PREVAILING IN INDIAN ORGANISATION” in the international seminar on Global Business Climate – Impact in India” conducted on 9th October 2009 at Annai Mathammal Sheela Engineering College, Erumapatty, Namakkal district, TN.


Presented a paper titled “BENCHMARKS IN TALENT MANAGEMENT” in the international Seminar on Global Management Challenges conducted on 17th October 2008, organized by Department of Management studies at Nandha Engineering College, Erode, TN.
Presented a paper titled “COMPARATIVE ANALYSIS OF COMPREHENSIVE STRATEGIC HUMAN RESOURCE LEADERSHIP COMPETENCIES” in the International conference on Global Business Strategy in Competitive Environment on 21st & 22nd September 2007 at Sri Sai Ram Institute of Management Studies, Chennai,TN.
Presented a paper titled “TRANSFORMING HR MANAGERS TO STRATEGIC PARTNERS” in the international symposium Organized by Forum of Commerce conducted on 15th and 16th February 2007 at Loyala College (Autonomous), Chennai, TN.
Presented a paper titled “ADVERTISEMENT:SHOULD RURAL MARKET FALL PREY TO ITS PSYCHO – SCIENTIFIC TECHNIQUE” in the national conference on Consumer Protection – Issues and Impediments in Rural Areas Organized by Department of commerce & business administration conducted on 11th & 12th February, 2006 at Muthayammal College of Arts and Science, Rasipuram, Namakkal District, TN.
Presented a paper titled “GOVERNANCE OF CYBER LAW AND CYBER CRIME IN INDIAN SENARIO THE VITAL ISSUE TO BE ENVISAGED AMONG RURAL YOUTH” in the national conference on Consumer Protection – Issues and Impediments in Rural Areas Organized by Department of commerce & business administration conducted on 11th & 12th February, 2006 at Muthayammal College of Arts and Science, Rasipuram, Namakkal District, TN.
Presented a paper at the FMS International conference 2005 titled “HUMAN CAPITAL FORMATION IN THE 21ST CENTURY – IS A NEW PARADIGM NEEDED?” during 1st to 4th of December, 2005 held at conference centre, University of Delhi, Delhi, UP.
Presented a paper titled “INSURANCE SECTOR” in the national level seminar organized by the Department of Commerce of St. Joseph’s College of Arts and Science, Cuddalore , TN on 10th and 11th of September 2005.
Presented a paper titled “STRATEGIC SALES FORCE MANAGEMENT IN RURAL MARKETING” in the national symposium on Emerging Trends and Challenges in Rural Marketing jointly organized by Department of Management Sciences, Vellore Institute of Technology, Vellore, TN and Faculty of Rural management, University of Sydney, Orange, Australia on February 5th & 6th, 2004
Presented a paper titled “CORPORATE GOVERNANCE” in the national seminar on Management in Transition conducted by the Department of Management Studies at the University of Madras, Chennai, TN on February 20th & 21st, 2003
Presented a paper titled “BASIS FOR ETHICAL DECISION MAKING IN BUSINESS” in the national seminar on Management in Transition conducted by the Department of Management Studies at the University of Madras, Chennai, TN on February 20th & 21st, 2003
Presented a paper titled “GLOBALISATION AND DECENTRALISED DEVELOPMENT” at the 85th Annual conference of the Indian Economic Association held at University of Kerala, Kerala during December 27th to 29th 2002
Noted Participation
Chief resource person in National workshop on “Emotional Intelligence ” at Muthurangam Government Arts and science college (Autonomous) on 16th March ,2016.
Conducted Ph.D public Viva as external examiner on the title, “Individual investors’ behavior towards select investments with reference to Cuddalore district” at Annamalai University on 16th October, 2015.
Chairperson in the International Conference on BANKING , FINANCE , BUSINESS AND TECHNOLOGY FOR SUSTAINING ECONOMIC DEVELOPMENT IN GLOBAL MARKET held during October 9th & 10th , 2015 at Sri Sai Ram Institute of Management Studies, Chennai.
Resource person in the National Conference on “Recent Trends in Communication Technology” held on 22nd September 2015 at Auxilium College (Autonomous) ,Vellore.
Chair person in the International Conference on , “ BUSINESS INNOVATION ” held on 6 & 7 th October 2014 at Sun Arts and science College,Thiruvanamalai.
Chairperson in the International Conference on , “ EVOLVE AS AN LIFESTYLE EXPERTISE IN LIFESTYLE MANAGEMENT held on August 20th 2014 at Auxilium College(Autonomous), Vellore.
Chief guest for International Womens Day at BHEL,BAP,Ranipet and addressed the gathering on Women in PUBLIC SECTOR on 8th March,2014
Resource person for a state level seminar at Sun Arts and Science College,Thiruvanamalai and delivered a presentation on Role of HRM in Productivity Increase on 22nd February,2014.
Judge for a marketing event in “TECH INTELLECT 14” (State Level Technical Symposium), held on 15th February 2014 at MMES arts and science college Melvisharam.
Resource person in “ENTREPRENEURSHIP AWARENESS CAMP” 2013 -14,2015-16 sponsored by department of science and technology, GOI, NW Organized by D.K.M College for women (Autonomous), Vellore on 31st January 2014 and March 3rd 2016.
Resource person in the ICSSR New Delhi, Sponsored 10 day national Level Training programme on research methodology for PhD scholars in social sciences held during 20th January 2014 to 29th January 2014 organized by department of studies and research in commerce at University of Mysore, Mysore.
Chairperson in the AICTE sponsored International Conference on ECONOMICS, BUSINESS, FINANCE, HUMAN RESOURCE and TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT (IEBFHT’13) held during December 20th & 21st, 2013 at Sri Sai Ram Institute of Management Studies, Chennai.
Judge in “Emerging Executive Meet” -2012” in the event Best Manager and Paper presentation held on 25th January, 2012 at Auxilium College (Autonomous), Vellore.
Chairperson in the International Conference on COMPETENCEY BUILDING STRATEGIES IN BUSINESS AND TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT held during September 22nd & 23rd, 2011 at Sri Sai Ram Institute of Management Studies, Chennai.
Participated in the UGC sponsored sensitization and awareness raising workshop on ‘Capacity Building Programmed for Woment Managers in Higher Education’ held at Avinashilingam Deemed University, Comibatore, TN during 16th to 21st December 2004.
Awarded Six Sigma Yellow Belt after completion of examination on 10th September 2006 awarded by benchmark sixsigma.
Participated in the national seminar “ENHANCING HR COMPETENCIES FOR THE HIGH-TECH SECTOR” from 29th to 30th September 2006 at Indian Institute of Technology, Chennai, TN
Participated in the AICTE sponsored one week workshop on “DATA ANALYSIS FOR MANAGEMENT RESEARCH” from 21st to 26th of May 2007 at Indian Institute of Management, Kozhikode, Kerala.

Date: 08.05.2016

Place: Chennai



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