Daniel Chen, M. Sc

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Daniel Chen, M.Sc.

925 Binscarth Drive, Mississauga, ON, Canada, L5V 1N1

647-202-3861 (C), 905-568-5223 (H)



To establish a career as a User Experience Designer or Information Architect at an organization where my strong leadership, analytical, and communication skills will become assets.
Highly creative and motivated user experience professional with experience at Social Dynamics Interactive, CIBC, Novator, BBDO, Leo Burnett, and Adfusium. Able to think at a high level of product strategy, turning broad conceptual ideas into something useful. Able to design flows and experiences that are simple, and elegant. Up to date with technology including HTML5/HTML, CSS3, Javascript, and AJAX. Skilled at gathering requirements, gauging usability through user testing, and translating findings into constructive recommendations. Experienced in preparing user flows, wireframes, and prototypes to effectively communicate interaction design ideas. Superior communication skills, having published and presented several papers in the ACM SIGCHI community.

Masters in Computer Science, Queen’s University, Kingston, Canada

Specializing in Human Computer Interaction and Human Factors

Bachelors in Computer Engineering, University of Toronto, Toronto, Canada

Engineering Science (Computer Option)

SOCIAL DYNAMICS INTERACTIVE, Toronto, Canada 2008-2009 and 2010-Present

User Experience Designer

• Designed simple and elegant flows for “Rock the vote” social media portal for the U.S. presidential elections as well as other websites using HTML5, CSS3, Javascript and Adobe Flash/Flex

• Contributed to high-level strategic decisions, translating requirements into wireframes and sitemaps.

• Gauged the product’s usability by expert reviews and made constructive suggestions for change.

NOVATOR, Toronto, Canada 2009-2010

Interaction Architect

• Designed easy-to-use flows for various e-commerce websites including American Express Rewards, www. brookstone.com and www.bigalsonline.com (built using HTML, Javscript and AJAX)

• Partnered with PMs, engineering and business analyst teams in an agile environment.

• Developed user flows, wireframes, and navigation schemas to communicate interaction design ideas.


User Experience Lead

• Partnered with senior business analysts, and engineering from conception to launch for web applications on a new intranet portal built upon HTML, Javascript and Java Portlets.

• Conducted user testing, semi-formal interviews, observations and surveys at various branch locations.

• Developed IA documentation including user task flows, prototypes, mockups, wireframes, functional specifications, for a data-rich application so that it met the requirements of stakeholders.

BBDO, Toronto, Canada 2007

Information Architect

• Contributed to high level strategic decisions and design approaches for multiple brand websites (ex. Pepsiaccess.ca) working in HTML and Adobe Flash.

• Designed simple and elegant flows, and then communicated interaction design through documentation such as storyboards, and wireframes, user flows to client managers, graphic designers and engineering.

• Measured usability by monitoring online forum feedback and conducting expert (heuristic) reviews.

LEO BURNETT, Toronto, Canada 2006-2007

Experience Planner

• Analyzed business requirements and ensured consumer focused solutions from conception to the design phase of brand specific web sites using HTML and Adobe Flash.

• Diagrammed storyboards, wireframes, mock ups, user flows, and content inventories to define the user experience for use by the development team.

• Conducted comprehensive usability site reviews, making constructive suggestions for change.

ADFUSIUM, Kingston, Canada 2005-2006

User Experience Designer & Co-founder

• Co-founded a company that specialized in providing interactive digital signage for entertainment venues such as bars and nightclubs.

• Worked with clients to meet their advertising goals, while understanding user needs and touch points.
QUEEN’S UNIVERSITY, Human Media Lab, Kingston, Canada 2003-2006

Research Associate

• Presented numerous talks and published papers to an audience of academic and research professionals at several user experience related conferences including ACM SIGCHI.

• Designed novel interactions through computer vision and physiological signal analysis.
SAMSUNG ELECTRONICS, Human Computer Interaction, Korea 2002-2003

Research Assistant

• Designed the “ScurryClutch” data transfer glove prototype and participated in design

of SCH-310s phone with a cross-functional team of product designers and engineers.
UNIVERSITY OF TORONTO, Dept. of E.C.E., Toronto, Canada 2000-2002

Research Assistant



Visio, Axure, Omnigraffle, Illustrator, Photoshop, MS Office


HTML5, HTML, Javascript, AJAX, PHP, Java, C/C++, Pascal, Perl


Windows XP, OS X, Unix, Linux, DOS

2006 Ontario Graduate Student Award, Government of Ontario

2005 “Designing for Augmented Attention: Towards a Framework for Attentive User Interfaces.” Journal of Computers in Human Behaviour

2004 “Using Mental Load for Managing Interruptions in a Physiologically Attentive User Interface”, ACM Inter. Conf. on Comp. Human Interaction (CHI 2004), Austria

2001 “HI-Cam: Intelligent Biofeedback Processing”, IEEE 5th International Symposium on Wearable Computing, Zurich, Switzerland

1998 Dean’s Circle Scholarship, University of Toronto

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