Statistics is the art of never having to say you're wrong
and never having to say you're certain. ~~ author unknown
Upon completion of this chapter, students should know
When to use a two-way analysis of variance test.
How variation (variance estimates) is partitioned between and within groups when there is more than one independent variable.
How to compute and interpret main effects and interactions.
How to graph interactions.
How to compute and interpret standard scores.
Key Terms Factorial experiment is an experiment that has two or more independent variables. This design also examines the effects of the combination of the two independent variables on the dependent variable.
A main effect is the effect of one independent variable on the dependent variable.
An interaction is the effect of the combination of the two independent variables on the dependent variable. The cell means of the interaction are graphed to illustrate the interaction.
The two-way analysis of variance adds an additional variable to the analyses and the interaction of the two variables. Students tend to do fine with the long computations of the two-way is tedious although computational errors occur. Practice, practice, and more practice helps. Graphing the cell means and interpreting interaction from the graph, seems to be very helpful.
Hair Color & Cosmetic Use. Use the dataset shown on Handout 14-A to introduce students to the two-way analysis of variance. This is a partial dataset from Kyle and Mahler’s (1986) study examining hair color and perception of ability. Participants were randomly assigned to review a job resume with a photograph of a woman depicted with either brown or blond hair and with or without cosmetics. Participants evaluated the capability of the applicant relative to an accounting position on a scale of 1 to 7 (1 = not capable and 7 = very capable). (Note: There were other conditions in the other study, but for simplification purposes, these were not included.) The solution is shown on Transparency 14-3. Note: As in the original study, there were no significant interactions between hair color and cosmetic condition on perception of ability.
Datasets. Have students either individually or in groups, analyze one of the datasets available
in the Instructor’s area of the text website. This give student the extra experience of new data in a
somewhat different format. The Internet and Cyber Sex study has a number of variables and should
be interesting to students.
Kyle, D. J., & Mahler, H. I. M. (1996). The effects of hair color and cosmetic use on perception of a female's ability. Psychology of Women Quarterly, 20, 447-458.
Handout 14-A. Hair Color and Cosmetic Data IV: Hair Color: Brunette, Blonde