Boost awareness and your fundraising with this press release for your wear a hat day event

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We value your support in helping us to fund the fight as we work together to find a cure for brain tumours.

  • Please personalise this template to create your unique press release and send to your local media including regional and local newspapers, TV and radio stations and programmes, workplace newsletter or intranet and even the parish news.

  • Don’t forget to include the “who, what, when, where and why” of your event, acknowledging those involved and include a high-quality photo where possible – ideally the image should be at least 1MB (most smart phones / tablets with cameras will produce sufficiently good quality images so long as they are supplied at maximum quality).

  • Many of our supporters are inspired by a family member or friend who has been affected by a brain tumour, please seek their consent if this is the case and you intend to mention them in the press release.

  • This release template is intended for use before your event has taken place. Please ask us for the post-event version if you are contacting the media after your event.

  • When you are ready to send, and have deleted all the instructive text, save and re-title your document to capture the location and flavour of your event.

For assistance with your press releases, or to seek help in writing the story of someone affected by a brain tumour for inclusion on our website, contact the PR team on 01908 867200 or email

Please let us know when and where your press release is used, and send us your best photos/video as we may be able to use them in our own publications or online. And share, share, share on social media. You can connect with us via the social media links on our home page.
Once you are ready to send your press release, please delete this paragraph and the ones above. Enjoy your event and please accept our sincere thanks for your support. We tip our collective hats to you.
It’s hats off to (Insert name of town) man/woman who is supporting Wear A Hat Day for Brain Tumour Research
Grab your headwear – your first name and surname is supporting Wear A Hat Day for Brain Tumour Research, the UK’s premier brain tumour research fundraising event, supporting research to improve the lives of patients and help find a cure.
Your first name, your age, of street, name of town/city is holding a explain type of event at venue of your event, on Thursday 29th March or alternative date, and is inviting people to join in by wearing a hat and making a donation to Brain Tumour Research. (You may like to expand with additional information about your event, eg raffle, bake sale, hat throwing competition, prize for the best home-made headwear, hat badges on sale, etc.)
The event is inspired by insert name if appropriate, a friend/family member/colleague who was diagnosed with/passed away from a brain tumour in insert year.
Your first name, if appropriate: job title in here, at employer in here, said: “Wear A Hat Day is the culmination of Brain Tumour Awareness month and people across the country will be donning beanies and boaters, top hats and trilbies, fascinators and fedoras, and making donations to Brain Tumour Research.
I am proud to be a part of this, supporting the charity’s pioneering network of dedicated research Centres of Excellence across the UK. I hope as many people as possible will join us. All those who take part in Wear A Hat Day are helping to fund the fight against brain tumours, which take children from their parents and parents from their children before their time.”
Wear A Hat Day, now in its ninth year, is inspired by the 16,000 people who are diagnosed each year and it is dedicated to the memory of those lost to a cancer which hasn’t seen the same advancements in understanding and treatment as some other cancers and is now sadly more common than a generation ago.
Sue Farrington Smith MBE, Chief Executive of the charity, said: “Wearing a hat for the day is a simple and fun way of raising awareness and money. It also sends a great message of hope, solidarity and support for patients and their families and those like me who have lost a loved one to this dreadful disease.
Brain tumours are indiscriminate; they can affect anyone at any age. What’s more, they kill more children and adults under the age of 40 than any other cancer... yet just 1% of the national spend on cancer research has been allocated to this devastating disease.
Brain Tumour Research is determined to change this. We are building a network of experts in sustainable research at dedicated Centres of Excellence whilst influencing the Government and larger cancer charities to invest more nationally.
We are extremely grateful to your first name here, and wish him/her all the best for a successful event and great fun on the day.”
The charity is urging others to rally their organisations and contacts to get involved in Wear A Hat Day by wearing a hat and making a donation, buying specially-designed pin badges or a limited edition brooch as well as wristbands, baseball caps and even a hat for their car!
Full details and how to register for a fundraising pack, as well as quizzes and competitions are available from or call 01908 867200. Donations can be made by texting HAT to 70660 to give £5.*
*Texts cost £5 plus network charge. Brain Tumour Research receives 100% of your donation. Obtain bill payer’s permission. Customer care 01908 867200. Charity no. 1153487 (England and Wales) SC046840 (Scotland).
For more information visit or call 01908 867200.



For further information, contact: your name on your phone number or email your email address
Notes to Editors
Brain Tumour Research is the only national charity in the UK focused on funding sustainable research to find a cure for brain tumours. We have established a game-changing network of world-class Research Centres of Excellence in the UK. Embracing passionate member charities nationwide, over £6 million was raised towards research and support during 2017.
We are campaigning to see the national spend on research into brain tumours increased to £30 - £35 million a year, in line with breast cancer and leukaemia. The unprecedented success of our 2015 petition led to the 2016 Westminster Hall debate and Brain Tumour Research taking a leading role in the Government’s Task and Finish Working Group convened to tackle the historic underfunding for research with the report now published.
Key statistics on brain tumours:

  • Brain tumours kill more children and adults under the age of 40 than any other cancer

  • They kill more children than leukaemia

  • They kill more men under 45 than prostate cancer

  • They kill more women under 35 than breast cancer

  • Just 1% of the national spend on cancer research has been allocated to this devastating disease

  • In the UK, 16,000 people each year in the UK are diagnosed with a brain tumour

  • Less than 20% of those diagnosed with a brain tumour survive beyond five years compared with an average of 50% across all cancers

  • Brain tumours are indiscriminate; they can affect anyone at any age

  • Incidences of and deaths from brain tumours are increasing

Please quote Brain Tumour Research as the source when using this information. Additional facts and statistics are available from our website including our latest Report on National Research Funding. We can also provide case-studies and research expertise for media.

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