Assignment 2 mkt 8720 International Marketing Winter 2008 In this assignment, you are required to: (a) conduct a short interview of an international student



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Assignment 2 MKT 8720 International Marketing Winter 2008

In this assignment, you are required to: (a) conduct a short interview of an international student or faculty member who grew up in another country about unique cultural attributes and business customs in the foreign country (please select someone who is from a country different from your own and who is not enrolled in MKT 8720 currently); and (b) prepare a report of your findings (up to three pages in a detailed outline format).

Please submit both a hard copy and a World file of your report. The combined reports will be posted for all students to learn something about foreign cultures.

The following is a suggested format for your report and a list of potential topics that you can selectively focus on in your interview. Due Date: March 13, 2008


 
 

Your Name:

Name of Interviewee: Country:

Program at MU: In the U.S. since:



About people and their life:

  • What are the major unique characteristics of people’ life, work, entertainment, values, customs, behaviors, and preferences in the foreign country?

People’s perception of America:

Unique business customs:

  • What are the major unique business customs in the foreign country that should be noted by American business people interested in doing business there?

Major differences between the U.S. and the foreign country:

  • What does the interviewee find as the most striking differences between the U.S. and his/her country?

Miscellaneous:

  • Any other information that your group deems interesting and relevant.



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