Art miami partners with italian eyewear brand persol



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FOR IMMEDIATE RELEASE



Media Contact:

Nicole Janok

Sharp Communications

(212) 829-0002 x122



nj@sharpthink.com

ART MIAMI PARTNERS WITH ITALIAN EYEWEAR BRAND PERSOL

The Art Miami Pavilion | November 29 – December 4, 2011



MIAMI, FL – (November, 2011) -­‐ Art Miami (www.art-miami.com), Miami’s original contemporary art fair and anchor fair to the City of Miami, has partnered with Persol, the global leader in premium eyewear, as “The Official Eyewear of Art Miami” for the fair, which runs from November 29-December 4, 2011.
As part of the partnership, Persol will sponsor the Art VideoNew Media Lounge, which is curated by Julia Draganovic and titled "ZOOOM! Decoding Common Practice" that will be on view throughout the duration of the fair. The video exhibition features six internationally known artists, who research the human condition, including Ai Weiwei, who topped ArtReview’s annual “Power 100 List” and was recently named by Time magazine as one of the 200 most influential people in the world.
Also featured in the Persol Art VideoNew Media Lounge will be “A Work of Persol,” a documentary that follows 17 of the world’s brightest contemporary artists as they design their own creation with a unique process of hand craftsmanship. In 2009, Persol asked these up-and-coming international artists to find inspiration in a thorough, month-long process behind the making of a single pair of Persol glasses. The artists, working in mediums such as wire, glass, acetate and steel, were then each appointed to create a unique piece of art:  A Work of Persol. Jennifer Golub and Joe Kayser captured the artists’ process on film, creating a 30-minute documentary that was released this year. Two of the prominently featured artists — Chiara Moreschi and Rodger Stevens — will be at the Persol booth at Art Miami with their Persol-inspired artworks, titled "Beauty Is Never Useless" and "Interstellar Dust, Arranged to Please,” respectively.
The interactive Persol booth, which will be located at the front of the Art Miami pavilion, represents the conclusion of a yearlong campaign for the Italian eyewear brand. The booth design and functionality will emulate the brand's commitment to aesthetics and the art industry. Inside, two walls will demonstrate the brand’s culturally rich past, including Persol’s connections to art and cinema over the decades, from Fellini to James Bond. Additionally, a product wall will highlight the raw materials and patented technology that goes into crafting each pair of Persol glasses. The booth also will include the finished glasses featured in the “A Work of Persol” campaign for fair attendees to view first-hand.
A symbol of Italian craftsmanship for over 90 years, Persol is proud to present “A Work of Persol” to art connoisseurs and aficionados at Art Miami. Persol has always been synonymous with artistic expression, the result of a special production process that is carried out entirely in Italy and consisting of hand craftsmanship, culture, passion and dedication. This extensive process applied to each pair of glasses is the inspiration of this program that includes the talents of Chiara Moreschi (Milan), Rodger Stevens (New York), and Etienne Rey (Marseille, France). And like Persol glasses, each of their works features crafted precision and an exclusive creative process that centers on care, technique, and select materials.
“We are delighted that Persol has partnered with Art Miami as a main sponsor and on the creation and underwriting of the Persol Art Video New Media Lounge for all of our attendees to enjoy this year,” said Nick Korniloff, Director of Art Miami.
Now in its 22nd edition, Art Miami offers a compelling array of modern and contemporary artwork from more than 110 prestigious international galleries participating. Art Miami is a “can’t miss” event for collectors, curators, museum professionals and art enthusiasts to acquire some of the finest and most important works of art that the contemporary market has to offer. Held in a state-of-the-art 125,000-square-foot pavilion in Midtown Miami’s burgeoning Wynwood Arts District, the fair will include modern and contemporary paintings, drawings, sculpture, photography and prints from Europe, Asia, Latin America, India, the Middle East and the United States. Distinguished for its quality, depth, and diversity, Art Miami maintains a preeminent position in America’s contemporary art fair market.
Important Dates for Media:

Opening Night VIP Preview: November 29, 2011, 7 – 10 p.m.

Opening Day: November 30, 2011, 11 a.m. – 7 p.m.

Public Show Dates: November 30 – December 4, 2011


All press should register online prior to the fair at: art-miami.com/press. For the latest updates on Art Miami and

a full list of 2011 exhibitors visit art-miami.com 


Find us on Facebook at facebook.com/art-miami or Twitter: twitter.com/art_miami
Press Contact: For more information on Art Miami or for media credentials to attend, please contact Nicole Janok at 212-829-0002 Ext.122/ nj@sharpthink.com, Beryl Crofton-Atkins at bc@sharpthink.com/Ext. 113 or Stephanie Grabbe at sg@sharpthink.com/ Ext. 103.
For more information about Persol, please contact Danielle Martinetti or Jessica MacGowan at 212-302-1200 or dmartinetti@us.luxottica.com and jmacgowan@us.luxottica.com.

About Art Miami:

Miami’s longest running contemporary art fair, Art Miami will run from November 29 – December 4, 2011. As the anchor art fair to the City of Miami, the fair will return with a compelling array of modern and contemporary artwork from over 110 international galleries and prominent art institutions. Art Miami will be held in a state-of-the-art 125,000 square foot pavilion in Miami’s burgeoning Wynwood arts district. Art Miami’s highly anticipated Opening Night VIP Preview, on Tuesday, November 29, 2011, will benefit The Lotus House Women’s Shelter. $25 donation payable at the door or purchased in advance online at http://www.lotushouseshelter.org/events.html.


Art Miami Sponsors + Partners:

Art Miami is generously supported by: Mandarin Oriental, Miami; Persol eyewear; Sotheby’s International Realty; Balthazar magazine; Bootlegger 21 NY Vodka; Gander + White; Universal Travel; The Miami Herald; Spuntino Catering; Société Perrier; Heineken and Midtown Miami.


About Luxottica Group S.p.A.

Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly-owned plants in the People’s Republic of China and one plant in the United States devoted to the production of sports eyewear. In 2010, Luxottica Group posted net sales of almost €5.8 billion. Additional information on the Group is available at www.luxottica.com.



 

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