Topic SHOPPING 1. Match the words. Look at the shops in A, and the things you buy in B. Match the things you buy to the shops you can buy them in:
Example: baker’s = bread, cakes
2. Match the types of shops (A) with the words and phrases that can be associated with them (B). For example, volunteer staff usually work in charity shops. Some words and phrases are appropriate for more than one type of shop:
open all day
pop round to get
£8000 on the road
raising money for
a bottle of wine
"Toys are on the
third floor, madam"
sale now on
one in every high
Marks & Spencer
buy 2 get 1 free
a packet of
be over 18
give it a test run
lots of shops
under one roof
3. Use the words below to answer the questions:
a fitting room
a department store
1. What do you call the place where you try on clothes before you buy them?
2. When a supermarket is busy, what do you have to stand in when you are waiting to pay?
3. When you buy something, what do you call the piece of paper that the shop assistant gives you? It shows the price.
4. If you bring something back to a shop, the shop assistant may give you your money back. How is this called?
5. What do you call someone who steals things from shops?
6. What do you call the metal thing with four wheels that you put your shopping in when you are in a supermarket?
7. If something costs £4.70, you will probably give the shop assistant a £5 note. What do you call the money he/she gives you back?
8. What do you call a very big shop that sells almost everything?
9. What do you call the piece of material that is attached to clothes, and tells you the name of the company that made it, where it is from, and how you wash it?
10. What do you call the metal or plastic thing that you carry and put your shopping in when you are in a supermarket?
11. When something is cheaper than usual, what do you call it?
12. What do you call the machine that shop assistants use to put the money in?
4. Look at these phrases from a conversation between a shop assistant and a customer. Who says which phrase?
Example: Can I help you?= Shop assistant
Can I try it on?
It suits you.
It doesn’t fit me.
It looks nice.
The changing rooms are over there.
How much is it?
I’m just looking, thanks.
5. Which word is the odd one out in each list?
a carrier bag
a price tag
a security tag
6. Now imagine you are in a shoe shop. Write the conversation between the customer and the shop assistant. Use phrases like: yes, of course, yes, certainly and thank you very much. 7. Questionnaire. Read and complete the questionnaire below:
Where do you usually buy clothes?
a. high street stores b. department stores c. designer shops
How much do you usually spend on clothes in a month?
a. less than 50 Euros b. more than 50 Euros c. It depends
What’s important to you when you walk into a clothes shop? a. friendly shop assistants b. cheap prices
c. nice music d. the place looks nice
How often do you go to the supermarket? a. once a week b. once a month
c. more than once a week d. never
When you go to the supermarket, which of the following are always in your
basket or trolley?
a. chocolate b. beer c. coke
d. crisps e. meat f. oranges
8. Now ask your partner about his/her shopping behaviour.
Do you know what a car boot sale is? Or a jumble sale? Have a guess. Read the texts and find out if you were right.
Basically, people drive to an open field in the middle of the country somewhere, park their cars in a row, open the car boots, and sell the things they have inside. It’s great fun. I love browsing – just walking from car boot to car boot, looking at what’s on sale. They are often very cheap, tacky things, but sometimes you get a great bargain. You can exchange something of your own for something from someone else’s boot. And you can haggle down the price, which is something you can’t usually do in British shops….
Often held in a church hall or local community centre to raise money for a local charity or school, a jumble sale involves lots of people bringing old clothes and second-hand household items, and selling them very cheaply.
It’s good fun to root through everything and find something you like. Jumble means a big pile of things in a mess. And that’s basically what it is. A pile of old things on a table and two old ladies making tea for everybody.
9. Look at these phrases – some of which are from the texts. What is the difference in meaning between them?
9. Write a short description of a type of shop or way of shopping that is particular to your country. Where does it take place? What do people buy and sell and how do they do it? 10. Interview your partner about shopping. Ask the questions below:
• Are you a shopaholic or someone who hates shopping?
• What do you like or hate about shopping?
• What sort of shops would somebody typically find you in on a Saturday morning?
• When shopping in a supermarket, are you a ‘basket-person’ – just buying a few things for the next day or so – or a ‘trolley-person’ – doing the weekly shop from a long shopping list.
• What things are always on your supermarket shopping list?
• Are there any unusual items on your list?
• What’s the best shop you’ve ever been to?
Tell the class about your partner. 11. Try the Quiz. If you have access to the Macmillan English Advanced Learner’s Dictionary and CD-ROM you can find all the answers by finding the key word shopping, and following the various links:
1 What’s a shopping cart?
2 What can you shop around for?
3Do you shop at or shop in a supermarket?
4 What are the two meanings of shut up shop?
5 What’s a bucket shop?
6 Is it a good idea to talk shop with your friends?
7 What can you buy in a junk shop?
8 What does a shop walker do?
9 Where’s the shop front?
10 What’s the difference between a shopping centre and a shopping precinct?
11 Does a shop steward work in a shop?
Read the texts and study the topical vocabulary in bold. Text 1. Shopping on Britain
I would like to tell you about shopping in the United Kingdom. Marks & Spencer is Britain's favourite store. Tourists love it too. It attracts a great variety of customers from housewives to millionaires. Princess Diana, Dustin Hoffman and the British Prime-minister are just a few of its famous customers. Last year it made a profit of 529 million pounds. Which is more than 10 million a week.
It all started 105 years ago when a young Polish immigrant Michael Marks had a stall in Leeds market. He didn't have many things to sell: some cotton, a little wool, lots of buttons and a few shoelaces. Above his stall he put the now famous notice: "Don't ask how much - it's a penny." Ten years later he met Tom Spencer and together they started Penny stalls in many towns in the North of England. Today there are 564 branches of Marks & Spencer all over the world: in America, Canada, Spain, France, Belgium and Hungary.
The store bases its business on 3 principals: good value, good quality and good service. Also, it changes with the times; once it was all jumpers and knickers. Now it is food, furniture and flowers as well. Top fashiondesigners advice on styles of clothes. Perhaps, the most important key to its success is its happy well-trained staff. Conditions of work are excellent. There are company doctors, dentists, hairdressers, etc. And all the staff can have lunch for under 40 pence.
Surprisingly tastes in food and clothes are international. What sells well in Paris, sells just as well in Newcastle and Moscow. Their best selling clothes are: for women - jumpers and knickers (M & S is famous for its knickers); for men - shirts, socks, pyjamas, dressing gowns and suits; for children - underwear and socks. Best sellers in food include: fresh chickens, vegetables and sandwiches, "Chicken Kiev" is internationally the most popular convenience food. Shopping in Britain is also famous for its Freshfood. Freshfood is a chain of food stores and very successful supermarkets which has grown tremendously in the twenty years since it was founded, and now it has branches in the High Streets of all the towns of any size in Britain. In the beginning the stores sold only foodstuffs, but in recent years they have diversified enormously and now sell clothes, books, records, electrical and domesticequipment. The success of the chain has been due to an enterprising management and to attractiary of the text.ve layout and display in the stores. It has been discovered that impulse buying accounts for almost 35 per cent of the total turn over of the stores. The stores are organized completely for self-service and customers are encouraged to wander around the spaciously laid out stands. Special free gifts and reduced prices are used to tempt customers into the stores and they can't stand the temptation.
Text 2. Read, translate and make the summary of the text.
The Best Way to Go Shopping: With a Smile Forget retail therapy. New research suggests that happy people make wiser decisions than those who shop away their sorrows. Note to impulsive buyers: Shop when you're happy.
A new study slated to be published in the Journal of Consumer Research suggests that mood affects our ability to make swift, balanced, and efficient assessments—and, as a result, to shop wisely.
Take the case of a person looking to purchase a luxury car. Paul M. Herr, the study's lead author and a professor of marketing at Virginia Tech, says such a consumer may consider only the attributes he likes if he's in a foul mood. He may purchase the car without considering some reasons to dislike or pass on it, such as its high price, its snobbish image, or its potentially exorbitant repair costs.
"We are remarkably good at coming up with after-the-fact justifications for how we arrive at our judgments," says Herr. "But left to our own devices and when in negative moods, we focus on liking questions only and tend to get confirming responses."
Herr and co-authors Christine M. Page, Bruce E. Pfeiffer, and Derick F. Davis measured the impact of "affect" (emotions, level of optimism/pessimism, etc.) on the decision-making abilities of 288 respondents across three experiments. In one experiment, there searchers primed the moods of the participants by asking them to recall and write about an extremely sad or happy event, or nothing at all. They then briefly showed each participant images on a computer of a likable object (a puppy, for example), an unlikable object (a python), or a neutral object (a stapler), as well as an evaluative adjective (like, dislike, good, bad). The participants were instructed to press a "yes" key if the adjective matched their feeling toward the object or a "no" key if it did not, and to do so as quickly as possible.
There searchers found that respondents in a positive mood decided the fastest and most consistently. And it turns out that although everyone evaluated the likable items easily, it was only the happy respondents who were able to get through the images of the items they disliked just as proficiently.
Practically speaking, the paper's associate editor, Frank Kardes, says the findings suggest that evaluating good attributes is fast and easy, whereas assessing bad attributes requires more time and effort. This asymmetry, he explains, is reduced with happiness and increased by sadness.
"Moods change the way people think about products in a fundamental way," says Kardes, a marketing professor at the University of Cincinnati. "Many ads and retail environments are designed to put consumers in a good mood, so it's important to understand how a good mood influences consumers' thought processes."
Conversely, it may also be important to note how our emotions can make indulging in retail therapy irrational. Marketing researcher Nicole Mead, for instance, recently showed how being heartbroken or socially rejected can lead to overspending, the purchase of unwanted items, and even criminality.
Still, consumer behavior expert Scott Rick says people shouldn't necessarily avoid retail therapy all together. Instead, he says people should consider opportunity costs when shopping. If a person is deciding whether to indulge in a five-dollar latte, for instance, then he should consider what the next best use of those five dollars is and then compare the pleasures associated with consuming the latte and consuming that other object. "Feelings," Rick says, "are an imperfect proxy for opportunity costs."
But the bottom line is that emotions matter. As Paul Herr puts it, "If you're interested in making good decisions, don't shop when you're unhappy—or at least don't shop for things that you haven't decided to buy before the fact."
Study the Vocabulary
SHOPS AND SHOPPING
1. department store —універмаг
(shopping) mall = shopping centre
market - ринок
supermarket — універсам, супермаркет
hypermarket, megamarket, minmarket
booth — кіоск, намет (для торгівлі)
stall — ларьок, лоток
store, shop — магазин
to shop, to do the shopping, to go shopping – ходити за покупками
salesman, shop-assistant — продавець
shopkeeper, shop owner – власник магазину, він же і продає